ffffiirrss..iinndddd ii 1144//0088//1122 88::3366 AAMM ffffiirrss..iinndddd ii 1144//0088//1122 88::3366 AAMM ffffiirrss..iinndddd iiii 1144//0088//1122 88::3366 AAMM The Bold Story of the First Family of Bourbon FRED NOE with JIM KOKORIS John Wiley & Sons, Inc. ffffiirrss..iinndddd iiiiii 1144//0088//1122 88::3366 AAMM Cover image: Matt Barton Cover design: Paul McCarthy Copyright © 2012 by Jim Beam Brands Co. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. All trademarks are the property of the respective owners. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best eff orts in preparing this book, they make no representations or warranties with respect to the accu- racy or completeness of the contents of this book and specifi cally disclaim any implied warranties of merchantability or fi tness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. Th e advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profi t or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on- demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com. Library of Congress Cataloging-in-Publication Data: Noe, Fred. Beam, straight up : the bold story of the fi rst family of bourbon / Fred Noe and Jim Kokoris. p. cm. Includes index. ISBN 978-1-118-37836-6 (cloth); ISBN 978-1-118-43813-8 (ebk); ISBN 978-1-118-43815-2 (ebk); ISBN 978-1-118-43810-7 (ebk) 1. James B. Beam Distilling Company—History. 2. Noe, Fred. 3. Beam, James B., 1864-1947—Family. 4. Distillers—United States—Biography. 5. Whiskey industry—United States—History. I. Kokoris, Jim. II. Title. HD9395.U47J366 2012 ' 338.7663522092273—dc23 2012026256 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 ffffiirrss..iinndddd iivv 1144//0088//1122 88::3366 AAMM To my family, past, present, and future. ffffiirrss..iinndddd vv 1144//0088//1122 88::3366 AAMM ffffiirrss..iinndddd vvii 1144//0088//1122 88::3366 AAMM CONTENTS Prologue ix Foreword Kid Rock xi Chapter 1 A Little History 1 Chapter 2 A Kentucky Boyhood 23 Chapter 3 Booker: Yes, Sir. 49 Chapter 4 College Man 71 Chapter 5 Starting Out 87 Chapter 6 Th e Making of a Bourbon Ambassador 101 Chapter 7 Road Warrior 115 Chapter 8 Th e World Isn’t As Big As I Th ought 129 Chapter 9 Bourbon and Change 143 Chapter 10 Th e Beam Way: How to Build a Company Th at Lasts 155 Chapter 11 Home 169 vii ffttoocc..iinndddd vviiii 1144//0088//1122 88::3377 AAMM viii CONTENTS Appendix 177 Cocktails 177 Hangover Cure 182 Cooking with Bourbon 182 Acknowledgments 193 Index 195 ffttoocc..iinndddd vviiiiii 1144//0088//1122 88::3377 AAMM