NEW IMAGE TO BE ADDED Barclays PLC Becoming the ‘Go-To’ bank 12 February 2013 Our goal To make Barclays the ‘Go-To’ bank for all of our stakeholders 2 | Barclays Strategic Review | 12 February 2013 Our strategic plan To make Barclays the ‘Go-To’ bank for all of our stakeholders Transform programme Return Sustain Turnaround Acceptable Forward Numbers Momentum 3 | Barclays Strategic Review | 12 February 2013 Transform overview SSttaabbiilliissee tthhee oorrggaanniissaattiioonn,, pprroovviiddee ccoonntteexxtt ffoorr tthhee cchhaannggee ttoo ccoommee,, mmaaiinnttaaiinn IImmpprroovvee bbuussiinneessss rreettuurrnnss sshhoorrtt--tteerrmm mmoommeennttuumm ddeeffiinnee aanndd eexxeeccuuttee ppllaann ttoo ddeelliivveerr RRooEE aabboovvee CCooEE BBeeccoommee tthhee ‘‘GGoo--TToo’’ bbaannkk 0-9 MONTHS ffoorr oouurr ssttaakkeehhoollddeerrss –– ccuussttoommeerrss aanndd cclliieennttss,, TT uurrnnaarroouunndd ccoolllleeaagguueess,, iinnvveessttoorrss aanndd wwiiddeerr 0-3 YEARS ssoocciieettyy RR AA NN eettuurrnn cccceeppttaabbllee uummbbeerrss 0-5 YEARS SS FFOORR MM uussttaaiinn wwaarrdd oommeennttuumm 4 | Barclays Strategic Review | 12 February 2013 Turnaround Turnaround - our purpose Return Acceptable Numbers Sustain FORward Momentum To help people achieve their ambitions – in the right way 5 | Barclays Strategic Review | 12 February 2013 Turnaround Turnaround - our values Return Acceptable Numbers Sustain FORward Momentum Respect We respect and value those we work with, and the contribution that they make Integrity We act fairly, ethically and openly in all we do Service We put our clients and customers at the centre of what we do Excellence We use our energy, skills and resources to deliver the best, sustainable results Stewardship We are passionate about leaving things better than we found them 6 | Barclays Strategic Review | 12 February 2013 Turnaround Turnaround Return Acceptable Numbers Sustain FORward Momentum Delivering financial objectives for 2012 Demonstrating our resilience and strong franchise Commitment of our staff 7 | Barclays Strategic Review | 12 February 2013 Turnaround Return Acceptable Numbers Return Acceptable Numbers Sustain FORward Momentum Return on Cost of …above… Equity Equity 8 | Barclays Strategic Review | 12 February 2013 Turnaround Business Performance Review - assumptions Return Acceptable Numbers Sustain FORward Momentum • Muted economic outlook • Estimated costs for Basel 3 and other regulatory changes included • Reputational risks assessed through purpose and values lens • Head Office allocations considered, but not included in business metrics 9 | Barclays Strategic Review | 12 February 2013 Turnaround Business Performance Review Return Acceptable Numbers Sustain FORward Momentum The Business Performance Review (BPR) underpinned the decisions to determine the shape of the Group based on a rigorous bottom-up analysis of 75 business units 2 1 Reposition Invest and grow High Investment Bank – 7 Investment Bank – 13 Wealth & Investment Management – 1 UKRBB – 7 Corporate Banking – 2 Wealth & Investment Management – 6 15 39 Africa RBB – 3 Barclaycard – 6 s Business units Europe RBB – 2 Corporate Banking – 3 Business units es Africa RBB – 3 n e Europe RBB – 1 v ti c a r 4 3 t t Exit Transition a t e rk Investment Bank – 2 Investment Bank – 4 a M Corporate Banking – 1 UKRBB – 1 Europe RBB – 1 Wealth & Investment Management – 1 4 Barclaycard – 1 17 Corporate Banking – 1 Business units Business units Africa RBB – 2 Europe RBB – 7 Low Low Current ability to generate sustainable RoE above CoE High 10 | Barclays Strategic Review | 12 February 2013
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