Apparel Merchandising Process Of Poeticgem International Ltd. (A Concern of PDS Multinational Group) BRAC UNIVERSITY account cross the current financial threshold than the account is EDD. If account cross the current financial threshold than the account is EDD. Internship Report On Apparel Merchandising Process of Poeticgem International Ltd Prepared For Mr. Suntu Kumar Ghosh Assistant Professor BRAC Business School Prepared By Md. Ridwanul Islam ID # 08304003 BRAC Business School Date of Submission: 6th April, 2014 ii Letter of Transmittal DATE: 6th Aril, 2014 Suntu Kumar Ghosh Assistant Professor BRAC Business School BRAC University Subject: Submission of Internship report Dear Sir, It is my pleasure to submit my internship report on “Apparel Merchandising Process of Poeticgem International Ltd” which was prepared in my best knowledge following the guideline of this leading supplier. After the complete report, I have the confidence to declare that internship opportunity has increased my practical and theoretical knowledge which I was achieving from BBA program. And I’d like to inform you that they have appointed me during my intern period after evaluation, I will oblige to inform and answer any query that may arise. So, I am requesting you that kind enough to accept my internship report and oblige thereby. Sincerely, Md. Ridwanul Islam ID # 08304003 BRAC Business School BRAC University iii Bona fide Certificate This is to certify that the internship report is a entitled "Apparel Merchandising Process" a work of Md. Ridwanul Islam, student id # 08304003, under my supervision. It is to be submitted to BRAC Business School, BRAC University, in connection with the institute internship program is a bona fide record of work at Poeticgem International Ltdwhich is a concern of PDS Multinational Group. I am also certifying further that the report is not a part of other or anyone's internship report or thesis or dissertation of an earlier occasion. Md. Raihanul Islam Jorden Sailesh Senior Merchandiser & Key Account Manager Divisional Manager-Merchandising Date: iv Preface The business system and competitive job market is being changed in very short moment. The practical experience on job activity as well as responsibility is taking the core part to develop potential student’s career by the internship program with the BBA program. In the process of preparing this report, I had received genuine cooperation from number of individuals whose names are not possible to mention in this report but would remember them with my heartfelt appreciation and gratitude. First of all, I am very much grateful to all mighty Allah who gave blessings, courage and ability to prepare this report. I am very much grateful to Mr. Suntu Kumar Ghosh, Assistant Professor, BRAC Business School, for guiding him to complete my internship program. I am also highly in debt to him for his scholarly and constructive suggestion which was of much assistance to prepare this report on. During the course of internship program, I have got cooperation from number of employees from concerned organization. Specially, I would like to thank Mr. Jorden Sailesh, DMM (Merchandising) and Mr. Raihanul Islam Senior Merchandiser and Key Account Manager of George (Wal-Mart) and Sainsbury’s at Poeticgem International Ltd for guiding me to prepare the report. v Acknowledgement I would like to show my heartfelt gratitude to all of the following for helping me out on the preparation of this report. First of all I would like to thank my internship supervisor for giving me the opportunity to work with him during my period of internship. I have been able to compile and complete this report in a comprehensive manner due to the guidance, support and counseling that he has provided me with during this period. I have tried my best to implement his constructive suggestions while doing my report. Secondly, I would also like to take this opportunity to acknowledge the help provided to me by some personnel of Poeticgem International Ltd. My sincere gratitude goes to Mr. Saurabh Kumar, GM (Merchandising) for giving me the opportunity to work at the Apparel Merchandising Team and helping me to gain the invaluable experience of working there. A heartfelt thanks goes to Mr. Raihanul Islam, Key Account Manager (George & Sainsbury’s- Ladies and Men Essentials) for giving me the guidance throughout my internship, providing me with the vital training and assisting me with the information required to complete the report. vi Executive Summery Poeticgem International is a concern of PDS Multinational Group which has been operating globally. It is one of largest leading buying agency for consumer goods, managing the supply chain for retailers and brands worldwide. The principal activity of Poeticgem International is export trading of garments. This report is basically on the process of apparel merchandising at Poeticgem International Ltd. Merchandising is about planning and developing a strategy to enable a company to sell a range of products that delivers sales and profit targets. A Merchandiser will work closely with a Buyer to ensure the product that's bought will enable them to achieve the sales plan. It's often explained as getting the right merchandise, in the right place, at the right time, in the right quantities at the right price. The work process of merchandising begins at getting order from buyer until shipment of that order. vii Table of Content SL NO PARTICULARS PAGE NO Title Page I Letter of Transmittal III Certificate IV Preface V Acknowledgement VI Executive Summary VII Overview 1.1 About Poeticgem International Ltd 01 1.2 Business Description 02 1.3 Current Customers of Poeticgem International 03 1.4 List of Products 04 2.0 Organization Hierarchy 05 3 Departments of Poeticgem International 06 3.1 Merchandising Department 07 3.2 Technical Department 10 3.3 Poeticgem Testing Lab 11 3.4 Product Development Department 11 3.5 Compliance Department 11 3.6 I.T Department 12 3.7 Shipping and Commercial Department 12 3.8 Human Resource Development & Management 12 3.9 Finance & Accounts Department 13 3.10 Administration 13 Merchandising 4.1 Merchandising Elaboration 14 4.2 Flow Chart of Merchandising 16 4.3 Time & Action (T/A) from factory 17 4.4 Vendor Collaboration 17 5.0 Job Responsibility 19 6.0 Learning’s from Internship 22 7.0 Contribution 25 8.0 Observation & Recommendation 26 9.0 Conclusion 28 Address of Poeticgem International Office 29 viii 1.1 About Poeticgem International Poeticgem International is a concern of PDS Multinational Group which has been operating globally. It is one of largest leading buying agency for consumer goods, managing the supply chain for retailers and brands worldwide. Its headquarter situated in UK, the Group services its customers globally through a sourcing network of over 80 offices in 40 countries and territories Approximately 10,000 suppliers around the globe, over 13,000 employees worldwide. Its annual turnover is near about US$ 11 billion. Most of the order comes from UK Office to Poeticgem International BD Ltd. Page | 1 1.2 Business Description Poeticgem International Bangladesh Limited, the Group's principal activity is export trading of consumer products (Garment, Leather & Fashion Accessories, Jewelry & Watch, Footwear) Other activities include provision of marketing services, export assistance services, investment management, general trading, distribution and wholesaling, design and marketing, apparel exporting, property rental and property investment and investment holding. Operations are carried out in UK, United States of America, Central Europe, Canada, Middle East, Africa and South Africa. Page | 2