APICS Chapter & Partner Brand Guidelines Version 3.0 —February 2019 APICS Chapters & Partners – A Part of the ASCM Network Proprietary and Confidential For Internal Purposes Only Contents 1 6 APICS Brand Name 4 3.8 APICS Channel Partner Mark APICS Stationery 38 Usage—Print Marketing Example 21 1.1 APICS, Part of the Association 6.1 APICS Chapter Stationery System 39 for Supply Chain Management 3.9 APICS Channel Partner Mark 6.2 APICS PowerPoint Template 40 (ASCM) 5 Usage—Websites 22 2 3.10 APICS Channel Partner 7 APICS Color 41 APICS Chapter Logos 6 Mark Restrictions 23 7.1 APICS Color Palette 42 2.1 Logos 7 4 Policies and Practices 24 8 2.2 Logo Sizes 8 APICS Imagery 43 4.1 APICS Channel Partner 2.3 Logo Spacing 9 Mark Requirements 25 8.1 Imagery Overview 44 2.4 Logo Color Usage 10 4.2 APICS Channel Partner 8.2 Imagery: People 45 2.5 Logo Restrictions 11 Intellectual Property Policy 26 8.3 Imagery: Supply Chain Industry 46 3 4.3 APICS Channel Partner 8.4 Imagery: Location 47 APICS Channel Partner Program 12 Trademark Policy 27 8.5 Imagery: Illustration 48 3.1 APICS Channel Partner 4.4 APICS Trademark Considerations 28 Marketing 14 8.6 Imagery Restrictions 49 4.5 Channel Partner Support 29 3.2 APICS Channel Partner 8.7 Imagery Procurement Guide 50 5 Mark Package 15 APICS Brand Typography 30 3.3 APICS Channel Partner Marks 16 5.1 APICS Brand Typefaces 31 3.4 APICS Channel Partner Mark 5.2 PC System Typefaces 32 File Formats 17 5.3 Typesetting 33 3.5 APICS Channel Partner Mark Selection 18 5.4 Typesetting Restrictions 34 3.6 APICS Channel Partner Mark 5.5 APICS Product and Service Spacing and Size 19 Type Treatments 35 3.7 APICS Channel Partner Mark 5.6 APICS Product and Service Usage—Background 20 Type Treatment Configurations 36 5.7 APICS Product and Service Color Map 37 APICS Chapter & Partner Brand Guidelines Version 3.0—February 2019 Introduction Strengthening the APICS Brand For more than 60 years, APICS has provided world-class supply chain certification, training and networking. We’re experts in developing supply chain talent and furthering the careers of its professionals. APICS products and services, as well as APICS chapters and partners, are now part of the Association for Supply Chain Management (ASCM). Our certifications are considered by many within supply chain as the gold standard. We owe most of that success to our APICS chapters and partners. Consistency in the presentation of our external image reinforces our leadership position and communicates our commitment to excellence. The APICS Chapter & Partner Brand Guidelines provide the foundation for brand excellence and success. This guide establishes criteria and sets forth the ground rules to present a consistent APICS brand experience to the marketplace. These guidelines cannot—and are not intended to—provide a solution for every situation. Please contact us with any questions you may have about our brand standards. Together, we can increase the brand awareness, reputation and equity of APICS. — ASCM Marketing Team APICS Chapter & Partner Brand Guidelines Version 3.0—February 2019 3 1 APICS Brand Name 1.1 APICS, Part of the Association for Supply Chain Management (ASCM) What is the Association for Supply Chain Management (ASCM)? ASCM is the global leader in supply chain organizational transformation, innovation and leadership. As the largest non-profit association for supply chain, ASCM is an unbiased partner, connecting companies around the world to the newest thought leadership on all aspects of supply chain. ASCM is built on a foundation of APICS certification and training spanning 60 years. Now, ASCM is driving innovation in the industry with new products, services and partnerships that enable companies to further optimize their supply chains, secure their competitive advantage and positively impact their bottom lines. What is APICS? APICS is the industry leader in supply chain certification, training and networking. For more than 60 years, APICS has provided world-class supply chain training and certification to foster supply chain talent and improve end-to-end performance. Now under the Association for Supply Chain Management (ASCM), APICS certifications—Certified in Production and Inventory Management (CPIM), Certified Supply Chain Professional (CSCP), and APICS Certified in Logistics, Transportation and Distribution (CLTD)—continue to set the industry standard. Our name and logo leverage the strong brand and reputation we’ve built since we were founded in 1957 (as the American Production and Inventory Control Society). Protect our name and logo. The APICS name and logo are registered U.S. trademarks. Requests to use the APICS corporate logo must be submitted to [email protected] with a mock-up of the piece 30 days prior to proposed use. APICS Chapter & Partner Brand Guidelines Version 3.0—February 2019 5 2 APICS Chapter Logos 2.1 APICS Chapter Logos APICS chapter logos establish chapter entities as part of the APICS brand, allowing for a local identity. Vertical and horizontal versions of the chapter logos are available. The APICS chapter logo is based on the Reservation typeface. A custom “A” has been drawn and the letters and spacing have been modified. The chapter logo treatments feature the Adelle typeface and spacing has been modified. The colors used are Pantone 7462 (blue) and 431 (gray). These are the only colors to be used for the APICS chapter logo. A gray scale version is available and is to be used when color or color printing is not available. Do not attempt to recreate the APICS logo. APICS Chapter & Partner Brand Guidelines Version 3.0—February 2019 7 2.2 APICS Chapter Logo Size Size and placement of the APICS chapter logos vary depending on usage. Shown below are examples of the horizontal (linear) and vertical (stacked) configurations that have been used successfully. The sizes of the APICS chapter logos shown in this column The sizes of the APICS chapter logos shown in this column are are appropriate for most uses. ideal for displaying the logo at its smallest size. .5" .3125" .5" .3125" APICS Chapter & Partner Brand Guidelines Version 3.0—February 2019 8 2.3 APICS Chapter Logo Spacing The clear space (margin) established around the APICS chapter logo ensures visual distinction from type and other graphic elements. The clear space is a minimum and should be increased to establish effective and visually pleasing white space wherever possible. The dashed lines define the boundaries of the clear space, which helps protect the logo. The minimum clear space is equal to half the height and width of the “A” letter form in the logo. It is essential to maintain the proper clear space allowance around the logo, especially when it is displayed in combination with other marks. APICS Chapter & Partner Brand Guidelines Version 3.0—February 2019 9 2.4 APICS Chapter Logo Color Usage All-black configuration to be used in An all-white, reversed or knocked out The default configuration to be used on a black-and-white printed materials or when presentation of the logo is acceptable white background. the company colors or four-color printing when the contrast of the background is not available. color allows easy readability. APICS Chapter & Partner Brand Guidelines Version 3.0—February 2019 10