APICS Brand Launch September 28, 2013 APICS Leadership Summit Jane Pearson Director, Global Communications Jennifer Daniels Vice President, Marketing Contents We’re Launching the New APICS Brand October 1!  APICS Brand Journey  APICS Brand Defined  APICS Brand Identity  APICS Key Messages  Communicating with Members and Customers  For Districts and Chapters Only  Brand Ambassador “Top 10”  Launch Schedule and Sneak Peek 2 Private and Confidential © 2013 APICS Where We’ve Been … 3 Private and Confidential © 2013 APICS Where We’re Going on October 1 4 Private and Confidential © 2013 APICS And Here… 5 Private and Confidential © 2013 APICS APICS Brand Launch Video – See it Tomorrow! 6 Private and Confidential © 2013 APICS New Branding is Sending a Signal to the World We did our research and learned that APICS has evolved. We are… And we are also… Operations management Supply chain Independent Credible The body of knowledge A source of innovation An Educator A Partner Career builders Demand creators A certifying body A transformative force 7 Private and Confidential © 2013 APICS THE BRAND DEFINED Mission, position, promise, pillars and profile We’re on a Mission The mission statement was approved by the APICS Board of Directors and sets direction for the APICS association. APICS Mission Statement APICS builds and validates knowledge in supply chain and operations management. We enable our community of members, affiliates, and customers to lead in the global marketplace. 9 Private and Confidential © 2013 APICS APICS Brand Position The Organization’s Belief and Promise Brand Position APICS develops and empowers supply chain professionals and their organizations. We are essential partners in transforming the way people do business, drive growth, and reach global customers. Brand Promise APICS creates exciting possibilities for current and future supply chain leaders to deliver, innovate and impact our world. 10 Private and Confidential © 2013 APICS