News Communications Concepts, Inc. 7481 Huntsman Boulevard, #720 Springfield, Virginia 22153-1648 703/643-2200 Fax: 703/643-2329 Web: http://www.apexawards.com E-mail: [email protected] Announcing the Winners of APEX 2011 The Twenty-third Annual Awards for Publication Excellence A Competition For Communications Professionals Dear APEX Entrant: Thank you for participating in APEX 2011, the Twenty-third annual awards program recognizing excellence in publications work by professional communicators. APEX Awards are based on excellence in graphic design, editorial content and the ability to achieve overall communications excellence. APEX Grand Awards honor the outstanding works in each main category, while APEX Awards of Excellence recognize exceptional entries in each of the individual categories. With more than 3,300 entries, competition was exceptionally intense. 100 Grand Awards were presented to honor outstanding work in 11 major categories, with 957 Awards of Excellence recognizing exceptional entries in 130 subcategories. The panel of judges for APEX 2011 included John De Lellis, Concepts Editor and Publisher, Carolyn Mulford, Senior Evaluator for the Publication Evaluation Program and Senior Writer & Editor of Writing That Works, Christine Turner, Contributing Editor of Writing That Works, and Bill Londino, Consulting Editor of Writing That Works. The APEX 2011 award winners are listed on the following pages. If you won an Award of Excellence, it is enclosed and shown in this Winners’ List. Grand Awards also are shown, but are being shipped under separate cover. Should you wish to order additional award certificates—to recognize co-workers, colleagues or vendors who helped prepare a winning entry—see the order form on the back page of this brochure. If your entry did not win an award this year, please accept our thanks for participating, and our best wishes for success in next year’s APEX Competition. Cordially, John De Lellis Editor & Publisher Helping communicators write, edit and manage more effective business publications How were awards presented? APEX 2011 awards were based on excellence in graphic design, editorial content and the success of the entry—in the opinion of the judges—in achieving overall communications effectiveness and excellence. Naturally, entries in design categories were judged solely on the basis of their graphic design, and writing entries were evaluated primarily on the basis of editorial quality. How many entries were there? How many awards were given? 3,329 entries were evaluated, in the following distribution: Questions Newsletters: 311; Magazines & Journals: 529; Magapapers & Newspapers: 144; Annual Reports: 105; Brochures, Manuals & Reports: 265; Video & Electronic Publications: 296; Web & Intranet and Sites: 181; Campaigns, Programs & Plans: 302; Writing: 643; Design & Illustration: 306; One-of-a-Kind Publications: 247. A total of 100 APEX Grand Awards were presented in 11 major categories to honor the Answers outstanding works in those categories. 957 APEX Awards of Excellence recognize excellence in 130 individual categories. About For the number of awards presented in each main category, please refer to the list of winning entries on the following pages. APEX How competitive were the entries? 2011 Very. Each year, the quality of entries increases. Overall, this year’s entries displayed an extraordinary level of quality. The APEX judges saw only the most promising publications that professional communicators could enter. From them, they had the truly difficult task of selecting the award-winning entries. The Did low-budget entries stand a chance? Yes. Many of the winning entries in APEX 2011 were inexpensively produced. The APEX judges Twenty-third often were more impressed by the quality of creative ideas and concepts shown by entries than they were by the expense entailed in their execution. Annual Many of the award-winning entries in this and earlier APEX competitions are classic examples of good ideas, imaginatively executed, despite limitations due to tight budgets, limited resources and small staff. Awards for Who are the APEX judges? Publication The panel of judges included John De Lellis, Concepts Editor & Publisher, Carolyn Mulford, Senior Evaluator for the Publication Evaluation Program and Senior Writer & Editor of Excellence Writing That Works, Christine Turner, Contributing Editor of Writing That Works: The Business Communications Report, and Bill Londino, Consulting Editor of Writing That Works. Competition What does Communications Concepts, the APEX sponsor, do? Communications Concepts, Inc. helps publishing, PR and marketing professionals improve publications and communications programs through a series of focused services: Sponsored by ■ Concepts publishes Writing That Works: The Business Communications Report, a bimonthly newsletter covering business writing, editing and publishing for communicators in corporate, the Editors of nonprofit, agency and independent settings. C o■ncepts also publishes www.writingthatworks.com, a Web site for business writers and Writing That communicators. In addition, Concepts publishes reports on business writing and communications, and provides consulting services to organizations in the communications field. Works: How is the list of winning entries organized? The Business Grand Award winners are listed by main category. Award of Excellence winners are listed within each subcategory, alphabetically by organization. Winning entries from individuals are listed Communications alphabetically by last name at the end of each subcategory. How can I order more award certificates? Report See the order form on the outside back cover to order additional certificates for co-workers, supporting vendors or clients. Or download a pdf order form from http://www.apexawards.com. © 2011, Communications Concepts, Inc. All rights reserved. 2 GRAND MAGAZINES NONPROFIT FOR PROFIT SMALL OFFICE SMALL OFFICE AWARDS & JOURNALS Mary Koik No awards presented. 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Imagination Publishing Alexandria, VA Chicago, IL UPMC Marketing MAGAPAPERS Communications Steven Clark Laura Petrides Wall UPMC 2009 Community Tron - December 17, 2010 & NEWSPAPERS and Brian Cook Benefits Report The Walt Disney Company Toyota Connections - UPMC Burbank, CA Spring/Summer 2011 Pittsburgh, PA Isabelle Cohen-DeAngelis Pace Communications FOR PROFIT Greensboro, NC Natural Gas & Electricity - NONPROFIT January 2011 Eric Raible fresh - July/August 2010 SMALL OFFICE Wiley Cardiology Today - March 2011 Special Food Festival Issue Hoboken, NJ Cardiology Today The Pohly Company Thorofare, NJ Megan Schade Boston, MA The Way We Work: 2009-2010 Report to the Community FOR PROFIT Custom Publishing FOR PROFIT New York Methodist Hospital SMALL OFFICE SilverKris - November 2010 SMALL OFFICE Brooklyn, NY SPH Magazines Pte Ltd Lise Lapointe Singapore Peel Board Communications Lisa Hoffman SecurInfo Information Security Share the Smile - Emergency Medicine News - Awareness Newsletter 2010 Report to the Community October 2010 Terranova Training Inc. 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Mark Thomas News - October 2010 San Francisco, CA Bullet Points Newsletter McKnight’s Long-Term Care Anne Hegland The National Shooting Sports News and AAP News Staff Michael Mazanec Foundation Northfield, IL AAP News - March 2011 Perspectives Newtown, CT American Academy of Pediatrics RED GmbH Elk Grove Village, IL Krailling, Germany NONPROFIT Kohl's Anne Elizabeth Powell ANNUAL REPORTS Kohl’s Spring 2011 - Civil Engineering Magazine - In the Know March 2010 Time Inc. 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Boice Barbara McBreen Jennifer Loftus Norris Murray AFP 50th Anniversary Biorenewable Research www.AstronSolutions.jobs Telling Amy’s Story Scrapbook Iowa State University College Astron Solutions DAWSON + MURRAY + Association of Fundraising of Agriculture and Life Sciences New York, NY TEAGUE Communications Professionals Ames, IA Dallas, TX Arlington, VA Driving Dynamics Website - www.drivingdynamics.com E. Thomas Hall NONPROFIT Driving Dynamics, Inc. NONPROFIT Pocket Program: SMALL OFFICE Newark, DE National Leadership Arthritis Today and Skills Conference Tom Ceconi Arthritis Today Mensa Staff SkillsUSA HR360.com Body Part Look-Up Tool Mensa for Kids Educational Leesburg, VA HR 360, Inc. 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Paradise, CA Solutions - The Power of NIU Louie Psihoyos: Weapon of Mass Northern Illinois University New York, NY Construction - PhotoMedia, Connie Conklin DeKalb, IL Fall 2010 Cerner Marketing SWE Magazine - Fall 2010 TSehaet Ptlhe,o WtoAMedia Group, Inc. 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Pella Corporation Richmond, VA Pella, IA 5 AWARDS OF Ric Edelman Venetia L. Miles Frank Belluscio Edelman Financial Township High School District New Jersey School Boards EXCELLENCE Services, LLC 214 Association Fairfax, VA Arlington Heights, IL Trenton, NJ Newsletters Jennifer M. Davis UPMC Marketing UnitedHealthcare/Carrot Georgia Defense Lawyers Communications Vienna, VA Association UPMC Atlanta, GA Pittsburgh, PA Kandis R. Fuller 1. Newsletters - Print Univera Healthcare Martha Moss Nicholas King Buffalo, NY Gloucester County Wiley Shirley Williams Gloucester, VA Hoboken, NJ Rhonda Shappert AARP - Legal Counsel Winning Through Pageantry for the Elderly John Sandy Wendy Goldstein Grove City, OH Washington, DC High Real Estate Group LLC Winthrop University Hospital Lancaster, PA Department of Public Affairs Erin Ryan Communications and Mineola, NY WorldatWork Marketing Department Institute for Continuing Scottsdale, AZ American Society of Healthcare Education Anesthesiologists Philadelphia, PA Janet DeSaverio Park Ridge, IL 2. Newsletters - Xcel Energy, Inc. Electronic & Web Larry Gray Denver, CO Brad Pokorny Institutional Real Estate, Inc. Bahá’í International San Ramon, CA Carolina Chapter of Society for Community Technical Communication New York, NY 3. Newsletters - E-Mail Margaret Townsley Cary, NC KET, Enterprise Division Blue Cross and Blue Shield Lexington, KY Child Welfare Rick Allen of Nebraska Information Gateway ASCD Omaha, NE Dominique Blouin Children’s Bureau/ACF/HHS, Alexandria, VA Morneau Shepell Ltd. ICF International Proposals, Media, and Montreal, QC Fairfax, VA Lori Feldman Marketing Department Aviva, LLC C4IT Business Unit, SAIC Clement Ducro Chute Gerdeman Wildwood, MO Lexington Park, MD Nanyang Junior College Columbus, OH Suzanne Rovick Singapore Dr. Dana M. Barry Jill Galinski Bank of America CAMP / Clarkson University Lynne Harris Excellus BlueCross BlueShield Boston, MA Potsdam, NY NISH Rochester, NY Peter Radowick Vienna, VA Kelly Ann Doktor Hollister Creative City of Houston Convention City of Holyoke/Holyoke High Peter Birt Wynnewood, PA & Entertainment Facilities School Media Center Department Ontario Nurses’ Association Holyoke, MA Toronto, ON Mari Dini, Larry Edwards, Houston, TX & Sandra Thomas Kelly S. 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