Amsterdam University of Applied Sciences In The Facebook Aquarium The Resistable Rise Of Anarcho-Capitalism Ippolita Publication date 2015 Document Version Final published version License CC BY-NC-SA Link to publication Citation for published version (APA): Ippolita (2015). In The Facebook Aquarium: The Resistable Rise Of Anarcho-Capitalism. (Theory on demand; No. 15). Institute of Network Cultures. http://networkcultures.org/blog/publication/no-15-in-the-facebook-aquarium-the-resistible-rise- of-anarcho-capitalism-ippolita/ General rights It is not permitted to download or to forward/distribute the text or part of it without the consent of the author(s) and/or copyright holder(s), other than for strictly personal, individual use, unless the work is under an open content license (like Creative Commons). 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Download date:22 Dec 2022 IPPOLITA IN THE FACEBOOK AQUARIUM THE RESISTIBLE RISE OF ANARCHO- CAPITALISM A SERIES OF READERS PUBLISHED BY THE INSTITUTE OF NETWORK CULTURES ISSUE NO.: 15 IPPOLITA IN THE FACEBOOK AQUARIUM THE RESISTIBLE RISE OF ANARCHO- CAPITALISM Revised and updated edition 2 THEORY ON DEMAND Theory on Demand #15 The Facebook Aquarium: The Resistible Rise of Anarcho-Capitalism Author: Ippolita Translated by: Patrice Riemens and Cecile Landman Copy-editing: Matt Beros Editorial support: Miriam Rasch Design: Katja van Stiphout EPUB development: Gottfried Haider Printer: Print on Demand Publisher: Institute of Network Cultures, Amsterdam, 2015 ISBN: 978-94-92302-00-7 Revised and updated English edition, June 2015. First published in Italian as Nell'acquario di Facebook, Ledizioni, 2012. Published in French as J'aime pas Facebook, trans. Isabelle Felici, Payot, 2012. English version originally published as a feuilleton on Nettime, 2014. Supported by the Antenna Foundation, Nijmegen (http://www.antenna.nl) and Casa Nostra, Vogogna-Ossola, Italy. Contact Institute of Network Cultures Phone: +31 20 5951865 Email: [email protected] Web: http://www.networkcultures.org This publication is available through various print on demand services. For more information, and a freely downloadable PDF: http://networkcultures.org/publications This publication is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-SA 4.0). IN THE FACEBOOK AQUARIUM 3 ‘I started building an aquarium. It became larger and larger, until I managed to build a saltwater aquarium. Then I stopped and thought, either I walk out, or I go into the aquarium myself.’ — Malcolm ‘Hit a straight lick with a crooked stick.’ — Jamaican proverb IN THE FACEBOOK AQUARIUM 5 CONTENTS PRE–AFTERWORD 7 PART I: I HAVE A THOUSAND FRIENDS, BUT I KNOW NO ONE 1.01 Default Power, Or Please Follow the Instructions 12 1.02 In the Beginning was Google 12 1.03 The Era of Democratic Distraction-Attention 14 1.04 Social Dynamics: Voyeurism and Homophilia 19 1.05 Psychological Dynamics: Narcissism, Exhibitionism, and Emotional Porn 20 1.06 The Performance Society 23 1.07 Public and Private, Ontology and Identity 29 1.08 Privacy No More: The Ideology of Radical Transparency 32 1.09 Free Markets and Financial Bubbles 36 1.10 Free Choice and the Opt-out Culture 38 1.11 Substitutes for Presence and Emotional Solace 42 PART II: THE LIBERTARIAN WORLD DOMINATION PROJECT: HACKING, SOCIAL NETWORK(S), ACTIVISM AND INSTITUTIONAL POLITICS 2.01 Online Ideologies: the Enlightenment of Google and the Libertarianism of Facebook 45 2.02 Libertarianism or a Short History of Capitalism on Steroids 47 2.03 Technological Darwinism from the Paypal Mafia to Facebook: the Irresistible Rise of Anarcho-Capitalism 52 2.04 Social networks Through the Anarcho-Capitalist Lens – or the Management of Sociality in the Era of Big Data 58 2.05 The Hacker Spirit and the Disease of Anarcho-Capitalism 62 2.06 Pirate Parties, or Technology in Politics 68 2.07 The Wikileaks Affair: A Futile Challenge or Sensible Defiance? 72 2.08 Anonymous, or Out of the Box Activism 77 PART III: THE FREEDOMS OF THE NET 3.01 Online Revolution and Couch Activism: Between Myth and Reality 82 3.02 Orwell, Huxley, and the Sino-American Model 87 3.03 On Anthropotechnics: Reaction and Survival 90 6 THEORY ON DEMAND 3.04 Beyond the Net of Empty Nodes: Autonomous Individuals and Organized Networks 95 3.05 Mass Participation 99 3.06 Beyond Technophobia: Let's Build Convivial Technologies Together! 104 BIBLIOGRAPHY 113 THANKS 118 IN THE FACEBOOK AQUARIUM 7 IN THE FACEBOOK AQUARIUM PRE-AFTERWORD This essay is a critical investigation of the phenomenon of social media and the so-called Web 2.0. We use the example of Facebook, but most of our analysis is applicable to all the free services on the internet. We want to stress that our approach is anti-prohibitionist. This is not a simple stand 'against' all commercial internet experiences, but a description from a hybrid political and situated approach. The problem is not the existence of machines in general, and not even digital cameras or social- networks in particular, but specifically these machines that are made to control us, with algo- rithms designed to record our online activites while generating profit. We have to practice harm reduction and prevention, but we also must use creative skills to introduce heterogeneity, and move like nomads between the folds and crevices. Every tactic is welcome, there are no overall answers or global solutions, but only individual, local paths that can become collective, translated, betrayed and adapted to different realities. For example, the relationship with the social can be framed in many ways that are useful: with the application of the rules of social media marketing to political communication, with hacking, through desertion, and the construction of the social 'other'. We like the idea of replacing the concept of the social network with the trusted network. We do not need to socialize more, but we need to build organized networks with the people and the machines that we trust. The difficulty lies in the organization, because as its name implies, it is a kind of 'organic' matter, typical of organisms, and this process of de-corporealization, the delegation of vital-to-the-ma- chines issues, already started long ago. Formation is required for all, since the digital natives are often analog illiterates and almost always digitally naïve users of the internet who don't absorb consumerism antibodies at birth. For a start, they need to be trained to not leave traces on the web, to learn social engineering techniques in order to recognize these when they are applied to them, and to understand their own digital alter egos. They need not be scared of the dangers, nor excited of the compelling professional opportunities offered by the sharing economy; or of even learning how to use commercial devices, or worse still, filling in forms which are destined to enter into the oblivion guaranteed by the Google bureaucracy. We are available; above all this is an invitation to write to us. It's a perfect time for radical critique. The group Ippolita has long since scattered throughout the world. We come from different disci- plines, but we all grew up in the shadow of hacklab and experiences of self-management. We use the cartographic method to describe the morphology of the objects that we examine, depending on each one's point of view. The legacy of the 20th century has accustomed us to think that social control pertains only to the political, but it has long since become primarily an economic question of commercial implica- tions. It is no coincidence that the NSA has made use of the collaboration with Microsoft, Yahoo, Google, Facebook, Apple and so on, to obtain data for the surveillance program PRISM. Although several companies have claimed to be unaware of the program and have refused to make such