Achieve ® MARCH 2008 ALFREDO & SILVIA MEDINA Executive Diamond GETTING PERSONAL Personal Accents retailing WHAT WAS YOUR NAME AGAIN? 9 tips for remembering names 6,000 IBOs GO HOLLYWOOD Achievers 2007 recap Artistry rAre BeAuty SPRING 2008 TREND COLOUR COLLECTION inspired by the innovative spirit of the season, the Artistry® rare Beauty Colour Collection combines nature’s rich colour palette with its simple, delicate textures. two eye Colour Compacts and three Lip shines make capturing the season’s most extraordinary looks simply effortless. Discover exceptional beauty with this unique and rich colour collection. Order eye Colour Compacts and Lip shines at Quixtar.com. Indulge Eye Compact 10-4669 Discreet Eye Compact 10-4670 Adore Lip Gloss 10-6099 Gifted Lip Gloss 10-4673 Signature Lip Gloss 10-4672 Features 8 Getting personal Read this primer on how to plan for a Personal accents™ party – then watch your jewelry and fragrance sales climb. 15 What was your name again? How many new people do you meet in a day? How many names are you trying to remember? We’ve got some tips that will help them stick. 20 The never-ending journey New Executive Diamonds Alfredo and Silvia Medina have followed their own path to success – one that includes a health-based business and a family focus. 30 6,000 IBOs go Hollywood Achievers 2007 drew IBOs from across North America to Hollywood, Florida, for four unforget- table days of business, products, networking, and tropical temps. On the cover: Alfredo and Silvia Medina are flanked by their three oldest children and their spouses (all active IBOs), left to right, Geovani Padilla and Arani Medina, Danna Dyer and Alfredo Medina Jr., and Nitzschia and Luis Adrian Medina. The grounds at Quixtar headquarters are graced by a beautiful winter sunrise. 800.253.6500 MAR 2008 Contents 6 Quixtar North America joins 16 the Amway Global family in 2008–09 12 36 37 38 A game plan for your growth FROM THE CORP WORK SMART Do you know the 5 P’s? 5 Connecting the dots to an 16 Make your home office work 39 “Today Show” Toy Drive exciting future Steve and Doug for you Tips and ideas for creating an Steve Lieberman braves the cold of talk transformation and the transition to effective work space Rockefeller Plaza AmwAy® Global GIVE IT UP! 6 A new look for a new brand Coming next month: 24 Diamonds and above Nutrilite® Sport, fun and useful PRODUCT WISE websites, and a profile of new 25 Emeralds and above Executive Diamonds Tissa and 7 Nutrilite makes a big splash Maithree Samaratunga. 26 Platinums and above at 2008 Avia OC Marathon 28 Gold and Silver Producers Let us know what you think. Send 10 2008 Ribbon Program comments, questions, and suggestions to Unwrap another year of possibilities! [email protected] COMMUNITY 12 Instant results, exclusive rewards The spring Time DefiAnce® 3D 34 Talk Back What’s your favorite Correction: The Gadget Guide article on Lifting Serum promotion begins this month QuixtAr® product and why? page 22 of the January issue of Achieve contained incomplete information about the 14 Shop now, pay later 36 Our new favorite color Cubic Mobile Phone by Cubic Telecom. The Get free financing on your favorite eSpring®, Find out how Achieve® is going green phone is not yet available for purchase. We will advise you when it is. We apologize for Atmosphere®, and iCook® products! 37 Walk with Me Put on your any inconvenience this may have caused. walking shoes to help kids live better lives ©2008 Quixtar Inc. All rights reserved. Printed in the USA. LA1035C08 MAR 2008 www.quixtar.com FROM THE CORP 5 Connecting the dots to an exciting future We’re all in the midst of an exciting business transformation in North America. New products, new support, new money, and much more. A transformation that’s been the driving force for many recent launches, including Simply Nutrilite™, ArtiStry® essentials, and QuixtAr® University, as well as for $60 million more in the 2008 QuixtAr Business Incentives program. Another element in our transformation is the transition to a new business A new opportunity brand: AmwAy® Global. brAnd for A Everything you and we have learned from Quixtar since 1999 will now be joined trAnsformed with the international success and name awareness of our sister business, Amway. business The combination will be powerful: Amway is already a $5-billion giant in markets around equAls fresh the world, and its convergence with Quixtar’s $1-billion business will give us increased potentiAl momentum in North America. for every ibo. So as we transform the business, we’ll also connect the dots from QuixtAr to AmwAy Global. The transition (see article on page 6) begins this month with an interim logo, combining Quixtar and Amway, which you’ll see throughout our communications, including this Achieve® (you probably noticed it on the cover) and a new national advertising campaign. When combined with our new products, expanded training, enhanced compensa- tion, integrated reputation initiatives, and – absolutely essential – your commitment, the new AmwAy Global will communicate a fresh, compelling, and dynamic story for the business opportunity in North America. Steve Van Andel Doug DeVos Chairman President 800.253.6500 MAR 2008 6 FROM THE CORP A new brand for a transformed business So, what’s new? Actually, a whole lot. New products, new support, new money … they’re all part of our exciting business transformation. Another element is the transition to a new brand for the North American business opportunity. We’re pleased to share with you this new brand name and logo. 12/19/07 Many IBOs offered invaluable input on the name and logo during the recent Achievers Invitational 2007 in Hollywood, Florida. Given three options, AmwAy® Global was the clear favorite. This version of the logo was the most popular, too. Beginning this month, we’ll begin a three-phase rollout of the new brand name and logo. 12/19/07 Phase 1: Started this month Phase 2: September 2008 Phase 3: May 2009 All internal and external communica- AmwAy Global will be elevated to the The transition to our new business tions, including media advertising and lead brand in our communications, opportunity brand will be completed. public relations, will carry this logo. and Amway’s 50th anniversary will be referenced. 12/19/07 You’ll also start to see media advertising and public relations for the new AmwAy Global brand. We’ll be giving you all the details of the multimedia, multimillion-dollar campaign during the coming weeks and months. When you combine this brand transition with our new products, expanded training, enhanced compensation, and integrated reputation initiatives, AmwAy 12/19/07 Global will communicate a compelling and dynamic story for the business opportunity in North America. MAR 2008 www.quixtar.com PRODUCT WISE 7 Left: Runners line up under a Nutrilite banner. Below: Nutrilite spokesman and world’s fastest man, Asafa Powell, pumps up the runners before the race. Nutrilite makes a big splash at 2008 Avia OC Marathon The Nutrilite® presence at this year’s Avia OC Marathon was hard to miss. From the sound of the gun to the finish line, presenting sponsor Nutrilite was there! The January 6 race is part of a concentrated effort to enhance awareness of the Nutrilite brand, making it easier for IBOs to sell Nutrilite products. The starting gun trigger was pulled by Nutrilite spokesman Asafa Powell, sending 2,500 runners and walkers off on a 26.2-mile physical trek through California’s Orange County. (Another 10,500 runners participated in the kids’ race, the 5K, and the half-marathon.) Approximately 1,000 IBOs from around the world participated in the race. Overall winner Kassahun Kabiso, of Ethiopia, broke through a finish line promi- nently displaying the Nutrilite logo and ran past large Nutrilite banners at the start and finish of the race as well. Runners attending the Health, Fitness, and Nutrition Expo held during race weekend received free product samples and chatted with Corporation employ- IBO Elsy Matz, of Kingwood, Texas, was among ees to learn more about Nutrilite. They were also able to meet Asafa and Team the many IBOs who participated in the mara- thon. Husband Tom (not pictured) also ran. Nutrilite coach and former Boston Marathon winner Greg Meyer. Above: Marathon winner Kassahun Kabiso, of Ethiopia, crosses the finish line. Right: The Nutrilite booth at the pre-race expo was a popular destination. 800.253.6500 MAR 2008 8 PRODUCT WISE Steppin’ up sales with personal accents Who says your business has to be all work and no play? In fact, Personal Accents Sales Kits why not make an occasion of it? When you host a Personal Accents™ Sales Kits help you create a gathering, you’ll find that selling can be fun. That’s because it’s so easy and gorgeous display at your next natural to share things you love – like fab jewelry, trendy accessories, Personal accents party. and sought-after fragrances. And while everyone at the gathering is chatting The Personal accents Starter and checking out the goods, your sales will take a beautiful boost! Jewelry Kit (72-6950) is a Planning your Personal Accents party is simple stuff! Begin by making fabulous way for you and a list of friends, family, and acquaintances who go for sparkle and style. customers to sample the look Choose a reasonable number of guests to invite, depending on your comfort and feel of the Personal accents level and the size of your home or venue. Remember, you can always host jewelry collection. You’ll get 18 another party later if you want to invite more people. Visit Quixtar® Brand pieces of jewelry that represent Support through Partner Stores & Services for invitations, business cards, various designs offered, including and Personal Accents postcards. some styles for him. The highlight of your Personal accents party will be The Personal accents Starter your product display. You’ll want Fragrance Kit (72-4500) offers a sampling of 24 fragrances guests to experience the artful from the collection to captivate why designs and terrific quality of the your customers. wait? gems and bags and accessories. It’s important to have an array The Personal accents Host your own fabulously of Personal accents samples, Complete Jewelry Kit (72-3750) but don’t fret if you don’t have it is the ultimate jewelry sales kit, fun, perfectly profitable all. Keep in mind, this year’s featuring all 129 pieces of the collection features jewelry and collection. Customers will be Personal accents party! accessories for men, too! Four able to touch, feel, and admire Sales Kits are available to help every piece in person. Order your catalogs and you create a fabulous showing. The Personal accents Display Be sure to have some mirrors Kit (72-9880) offers you a sales support materials available. You may also want beautiful way to display, store, to feature some of your other and transport your entire today at Quixtar.com. offerings – Ribbon Gift Collections, Personal accents collection. the artistry® Beauty Book, or It includes a wheeled storage Choices Catalog. case, 10 jewelry trays,10 black Make sure you have plenty of order forms and extra catalogs handy. velvet liners, a 25-pack of order Some guests may not order today, but they could order at a future date. forms, a 25-pack of signature Send them home with a Personal accents Catalog, an order form, and postcards, and a 10-pack of your business contact information. Be sure to talk with each person signature pens. before they leave, and make it a point to ask them when you can host a Personal accents party for them, too. Soon, you’ll be booking parties for All kits come with 10 Personal friends of friends of friends … of friends. It’s the ultimate in viral marketing! accents Catalogs and two When you host a Personal accents party, relax and enjoy yourself. Personal accents Brochures. Interact with your guests by commenting on pieces, making suggestions, and telling personal stories. Share your passion and watch it grow! MAR 2008 www.quixtar.com PRODUCT WISE 9 The best thing about Personal accents® jewelry is that it has a good price, but “ it’s also high quality. It’ll last a lifetime. – Robbie Webster, IBO, party guest ” I’m shopping for a gift, but I wish someone would give this ‘star of the “ show’ necklace to me! – Betty Roth, party guest ” I’ve never really purchased Personal accents merchandise before today. “ I couldn’t decide which pair of sun- glasses to buy, so I bought two! It was great to see the collection in person. Whenever you show a catalog to people, they get really excited. We’re actually having a Personal accents party next Tuesday. – Billie Le”Sure, IBO, party guest We followed up with Billie after her Personal accents pre-holiday party, and she had this to say: Our open house was this past Tuesday. It was a huge success and a lot of fun! “ We displayed Personal accents jewelry and Ribbon Gift Albums, too. We set the mood with candles and music, and it seemed to get everybody in the gift- giving spirit. It even got me ready to start my shopping! ” 800.253.6500 MAR 2008 10 PRODUCT WISE Unwrap another year of possibilities with Ribbon! (cid:66) (cid:77)(cid:94)(cid:85)(cid:81)(cid:96)(cid:101) “I ask prospective Thanks to your excellent suggestions and ideas, the 2008 Ribbon customers a lot of questions. I try to find Program will be improved to better meet your requirements for selling – out what they need and what their price range and your customers’ needs for gift giving. You’ll notice some outstanding is … that way, there is less reason for them to say changes this coming year! New products and famous brand names in no, because it is what they’re looking for. Be as all 19 Gift Collections, including an entirely new Specialty Collection for professional as you can be in every situation. kids from 4 to 12 years old. All-new sales support materials, too. Make sure you know your materials, have them Here’s a sneak peek! with you, and be ready to transition close the sale now.” A seamless – Terri Wright To more effectively manage product flow to you and your customers, we will not take advance orders on the 2008 Ribbon Program. This maintains “O shipment of current sales tools and gift collections through the end of March/ ur customers April. New 2008 Ribbon Sales Kits and tools will be available on April 1; love the ease and ongoing 2008 Ribbon Gift Collections will be available on May 1, 2008. nature of the Ribbon Gift & Incentive Program. Sat. Amnoabnueonandrwtd e ipt ofiowhanntree, t ttctl hehoouaaveosste t.wi’”os et emrhab vtee.ha raIiaslutna ctmb oaelna­veke re,s 24S6u n S 3. u 06n 1. 320 25M8 o M n3 o1.7 n1 .421 26Tu9 Te Au. 8ep 1.r 52i l22 19 AM 37Wp0 A We r2d Y e9i. d 1l 2 .62 032300080 8TM8 h T a3uh y1.u 01.1 72 4May 129F r F i4.r i1. 11 82 52 31S 0 a5 t1. 21 92 63 – Ron and Sharon Myers 11 27 12 28 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 To ensure greater product availability, 2008 Ribbon Gift Collections will show- case special items in printed albums, yet refer the customer to ordermygift.com for even more selections.This will enable us to update the product selection “on the fly.” The result? More products, increased flexibility, better availability. Ribbon Gift Collection recipients receive the gift they want without backorders or disappointments … and that means more satisfied customers! MAR 2008 www.quixtar.com