JAIST Repository https://dspace.jaist.ac.jp/ Title Author(s) Deny, Willy Junaidy Citation Issue Date 2014-09 Type Thesis or Dissertation Text version ETD URL http://hdl.handle.net/10119/12297 Rights Description Supervisor:u, , Japan Advanced Institute of Science and Technology Doctoral Dissertation Investigating the Creative Cognition of Craftsmen for the Improvement of Design Education Deny Willy Junaidy Supervisor: Professor Yukari Nagai School of Knowledge Science Japan Advanced Institute of Science and Technology September, 2014 To my parents, my wife, and my daughter Abstract Keywords: Creative Cognition, Cognitive Fixedness, Traditional Craftsman, Design Education and Training, Knowledge Contributor. This study aims to reveal potential aspects of barrier in creativity (i.e., cognitive fixedness) in people who possess traditional/conservative viewpoints. We investigate the characteristic of craftsman’s conceptual ideation process, namely, beliefs in prior knowledge, be it tradition, habit (belief in form, belief in perfection; belief in manner). Thorough knowledge about beliefs allow for the retention of prior knowledge without harm. Without sufficient knowledge to the beliefs, any attempt to introduce unconventional ways of thinking would encounter difficulty. Our goal is to provide resource for the development of design education delivery (a nationwide governmental Human Resource Development/HRD program that operates in developing countries) for traditional craftsmen to produce more desirable product. For having basic understanding of craftsmen’s beliefs in conceptual ideation process, we first focus at the origin of state of mind in which an object or situation are perceived in familiar way. We observe the creative learning process of children in traditional craft villages that internalised and deeply rooted in action and attitudes. This portrays how cognitive fixedness in conservative viewpoint is formed in childhood. We observe parent-child co-creative play experience and concluded that stronger role-taking behavior facilitates children’s development of formative skills (i.e., craftsmanship) which seems to give apprentice-like experience, while independence leads to more exploratory thinking (i.e., creativity). This likely has been fostered since childhood stage that shapes Indonesian children in the craft villages become inter-dependence and maintain consistently the rigid practice of craftsmanship as a consistent belief. As we understand the origin of cognitive fixedness of traditional craftsmen, furthermore we investigated the cognitive fixedness from the associative concepts of craftsmen and designers (design trainers) as they conceptualize their ideas at the early stage of idea generation. To capture associative concepts that occur at in-depth cognitive levels of imagination we conducted a think-aloud protocol. We employed a concept network analysis based on the associative concept dictionary to extract verbalized thoughts. We request, both the craftsmen and design trainers to imagine designing a fruit bowl. When imagine designing a fruit bowl, craftsmen’s associative concept placed greater focus on product appearance and technical aspects, such as operation (i.e., replace, reduce, etc.) and shape (i.e., waist, body, etc.). In contrast, design trainers’ associative concepts paid greater attention to the presence of issues related to surroundings, such as scene (silverware, norm, etc.) and appeal (fresh, dish, etc.). This study demonstrated that design trainers tended to use more remotely associated concepts (polysemous words) that have greater probability of achieving unconventional ways of thinking. While, traditional craftsmen tended to use more closely associated concepts that represent a narrow commitment to a particular issues they familiar with (cognitive fixedness in technical and object property). To overcome craftsmen’s closely associated concepts (cognitive fixedness) we conducted a design experiment for traditional wooden sandal craftsmen to create a new design of traditional wooden sandal. We observed two stages of idea generation, at the first stage, craftsmen were challenged to generate their conservative ideas at extreme level. Furthermore, conceptual sketches and frequently i verbalized thoughts related to unfamiliarity or skepticism were examined by design trainers. In all likelihood, the unfamiliar stimuli “painful,” “broken,” and “upside-down” were result of extreme level of cognitive fixedness. At the second stage, craftsmen redeveloped and were pushed to utilize this unfamiliar stimuli. The experiment demonstrated that the ability to capture and utilize unfamiliar stimuli during a challenge of extreme levels of cognitive fixedness might lead to unconventional idea, for example, an up-side down wooden sandal. We realized that craftsmen’s unfamiliar stimuli that generated at extreme level of cognitive fixedness (i.e., broken shape, painful shape, upside-down shape) are remotely associated concepts that potential for unconventional ideas. This shows that in the state of extreme of cognitive fixedness, craftsmen unconsciously encounter dialectical belief, a state where their conservatism became less rigid. This means they are not just thinking of object properties and technical terms but also thinking more abstract and surroundings issues (appeal or scene). To avoid narrow or closely associated concepts and produce more intrinsic experiences that access remotely associated concepts at the in-depth cognitive level, craftsmen must experience the dialectical belief in familiar way. Dialectical belief is a criticism phase where one begins to doubt his/her premature commitment (cognitive fixedness); consequently, the individual may become curious about different belief systems. The improved method to challenge traditional craftsman to generate their conservative ideas at extreme level is able to overcome cognitive fixedness. However, traditional craftsman’s cognitive resource that has been fostered since childhood is apparently dependent. Therefore, we proposed an embedded design training program within a tourism-based craft workshop- like setting. The visitors, consumers are the knowledge contributors that co-create in design activity with the craftsmen. Challenges are result from the presence of knowledge contributors that brings episodic recreational behavior, i.e., stylistic, mood and curiousity. Ultimately, the knowledge contributors will constantly challenge cognitive fixedness to access remotely associated concepts. ii Acknowledgements It would not have been possible to write this doctoral thesis without the help and support of the kind people around me, to only some of whom it is possible to give particular mention here. Above all, I would like to gratefully and sincerely thank Professor Yukari Nagai for her guidance, insightful knowledge and challenge. She encouraged me to not only grow as a researcher but also as a leading researcher and an independent thinker. I would like to thank Associate Professor Takaya Yuizono who under took to act as my sub-supervisor for his wisdom and knowledge. My deepest heartfelt appreciation goes to my minor research theme supervisor, Professor Yoshiteru Nakamori for his guidance and valuable suggestion. I owe sincere and earnest thankfulness to Professor Jake Kaner whose advice and insight was invaluable to me during my stay as a Visiting Research Fellow at the Furniture Research Group, Buckinghamshire New University, UK. I also wish to express my thanks to Professor Florin Ioras for his assistance and guidance. I would like to express the deepest appreciation to all master craftsmen in Indonesia and UK, children and parents in Indonesia and Japan for taking time as participants and their generous support to this research. I am particularly grateful for invaluable assistance and insight given by Professor Toshiharu Taura and Assistant Professor Georgi V. Georgiev at Kobe University. I am truly indebted and thankful to all members of the examination committee who evaluated my Ph.D. dissertation. To the names of main theme advisor Professor Yukari Nagai, main theme sub- advisor Associate Professor Takaya Yuizono, Professor Youji Kohda, Professor Tsutomu Fujinami of Japan Advanced Institute of Science and Technology and external examiner Professor Takamitsu Tanaka (Iwate University) that gave me constructive comments and warm encouragement. I would also like to thank all of the members of the Creative Research Group and Design Research Laboratory member of Japan Advanced Institute of Science and Technology. Professor Saboru Ogata, Assistant Professor Junya Morita, Mr. Shunpei Taniguchi, Mr. Shintaro Mori, Mr. Toru Yoshida, Mrs. Yasuko Nakata and everyone for their support and patience. It is a pleasure to acknowledge with gratitude to the Directorate General of Higher Education of the Republic Indonesia (DIKTI) 2010 for awarding the financial support. I have also greatly benefited from the Japan Advanced Institute of Science and Technology and NEC Foundation for all the financial assistances. Special thanks to all my colleagues at Interior Design Study Program, Faculty of Art and Design, and all senior colleagues at Institute Technology Bandung for all the great support. I owe a very important debt to Assistant Professor Muhammad Ihsan, and design trainers team from Institute of Technology Bandung, the official staffs of Industry office at Tasikmalaya Region, Indonesia for their generous support. I am indebted to the Indonesian colleagues and families at JAIST that have been supporting me when I encounter many difficulties, Assistant Professor Khoirul Anwar, Ade Irawan, Didin Wahyudin, Muhammad Reza Kahar. Finally, and most importantly, I would like to thank my wife Lina Marliani and my daughter Nidewi Aruman for their personal support and great patience at all times. My mother, my father who has already been gone for two years, mother-in law, brothers and sisters that have given me their unequivocal support throughout, for which my mere expression of thanks likewise does not suffice. iii Table of Contents Abstract ...................................................................................................................................... i Acknowledgements ................................................................................................................ iii List of Figures ......................................................................................................................... vii List of Tables ........................................................................................................................... ix Chapter 1 .................................................................................................................................. 1 Introduction .............................................................................................................................. 1 1.1 Governmental HRD Progam: Design and Creativity Training ..................................................... 1 1.2 Problem Statement ........................................................................................................................ 2 1.3 Terminologies ............................................................................................................................... 2 1.4 Originality ..................................................................................................................................... 3 1.5 Research Objective ....................................................................................................................... 5 1.6 Contribution of this Study ............................................................................................................. 5 1.7 Organization of this Study ............................................................................................................ 5 Chapter 2 .................................................................................................................................. 9 Related Works .......................................................................................................................... 9 2.1 Traditional Crafts .......................................................................................................................... 9 2.2 Nationwide Governmental HRD Program: Design Training ...................................................... 11 2.2.1 Craftsman and design trainer .................................................................................... 14 2.3 Problems and Development Issues of Traditional Craft ............................................................. 15 2.4 Issues in Creative Cognition ....................................................................................................... 18 2.4.1 Creativity enhancement ............................................................................................ 19 2.4.2 Cognitive fixedness .................................................................................................. 20 2.4.3 Situated creativity ..................................................................................................... 20 2.4.4 Co-creation through knowledge contributor ............................................................. 22 2.5 Conceptual Ideation Process of A Craftsman ............................................................................. 23 2.6 Method to Capture Conceptualization Process ........................................................................... 23 2.7 Summary ..................................................................................................................................... 24 Chapter 3 ................................................................................................................................ 26 The Origin of Cognitive Fixedness of Traditional Craftsmen ........................................... 26 3.1 Model of Traditional Teaching of Master-Apprentice ................................................................ 26 3.1.1 Traditional crafts villages ......................................................................................... 27 3.1.2 The influence of cultural and spirituality .................................................................. 28 3.1.3 Parent-child relationship in Javanese cultural context .............................................. 28 3.1.4 Master-apprentice relation ........................................................................................ 28 3. 2 Model of Traditional Teaching of master-apprentice ................................................................ 31 3.2.1 Parent-child role in master-apprentice relation ......................................................... 31 3.2.2 Cognitive resources development in traditional teaching ......................................... 31 3.3 Research Aim ............................................................................................................................. 32 3.4 Study Design .............................................................................................................................. 32 iv 3.4.1 Method ...................................................................................................................... 32 3.4.2 Participants ............................................................................................................... 33 3.4.3 Procedure .................................................................................................................. 33 3.4.4 Definition and types of communication .................................................................... 33 3.5 Formative-Skill .......................................................................................................................... 34 3.5.1 Experiments in Indonesia ......................................................................................... 34 3.5.2 Experiments in Japan ................................................................................................ 36 3.5.3 Object and activity evaluation in Experiment A and C ............................................ 37 3.6 Communication Network Analysis ............................................................................................ 38 3.7 Craftsman’s Cognitive Fixedness Development in Childhood .................................................. 41 3.8 Findings...................................................................................................................................... 43 Chapter 4 ................................................................................................................................ 44 The Gaps of Cognitive Fixedness at In-depth Cognitive Levels ........................................ 44 4.1 Cognitive Aspects of Creativity .................................................................................................. 45 4.1.1 Early stage of idea generation ................................................................................... 45 4.1.2 Surface and in-depth cognitive levels ....................................................................... 45 4.1.3 Associative concept network analysis ...................................................................... 46 4.2 Research Aim .............................................................................................................................. 47 4.3 Research Method ........................................................................................................................ 47 4.3.1 Participants ............................................................................................................... 47 4.3.2 Procedure .................................................................................................................. 47 4.4 Analysis of In-Depth Cognitive Levels at The Early Stage of Idea Generation ......................... 48 4.4.1 Craftsmen’s associative concept network ................................................................. 50 4.4.2 Designers’ associative concept network ................................................................... 51 4.5 Comparison of the Associated Concepts .................................................................................... 52 4.5.1 Identification of the characteristics of associative concepts ..................................... 53 4.5.2 Analysis of semantic relationships ........................................................................... 54 4.6 Cognitive Fixedness at In-depth Cognitive Levels of Traditional Craftsman............................. 56 4.7 Findings....................................................................................................................................... 57 Chapter 5 ................................................................................................................................ 59 Overcoming Cognitive Fixedness ......................................................................................... 59 5.1 An Experiment to Challenge Conservatism to Extreme Levels .................................................. 59 5.2 Research Aim .............................................................................................................................. 60 5.3 Research Method ........................................................................................................................ 60 5.3.1 Participants ............................................................................................................... 60 5.3.2 Procedure .................................................................................................................. 61 5.4 Analysis on Overcoming Cognitive Fixedness ........................................................................ 61 5.4.1 The first stage of idea generation .............................................................................. 61 5.4.2 The second stage of idea generation ......................................................................... 62 5.4.3 Evaluation of the experiment .................................................................................... 62 5.5 Findings....................................................................................................................................... 65 v Chapter 6 ................................................................................................................................ 68 Discussion for the Improvement Model of Design Training .............................................. 68 6.1 Evaluation of Overcoming Cognitive Fixedness ........................................................................ 68 6.1.1 The cognitive fixedness shaped in childhood ........................................................... 68 6.1.2 Cognitive fixedness of traditional craftsman ............................................................ 68 6.1.3 The empowered cognitive fixedness......................................................................... 69 6.2 Contributors in Co-Creation Educational Activity ..................................................................... 70 6.2.1 Knowledge contributors ............................................................................................ 70 6.3 A New Model of Design Training .............................................................................................. 71 6.4 A Design Training to Overcome Cognitive Fixedness with Knowledge Contributors ............... 73 6.4.1 Dialectical-belief feature in the improved model of design training ........................ 75 Chapter 7 ................................................................................................................................ 77 Conclusion .............................................................................................................................. 77 7.1 Contribution ................................................................................................................................ 78 7.2 Future Research .......................................................................................................................... 79 Bibliography ........................................................................................................................... 81 Publications ............................................................................................................................ 88 Appendix ................................................................................................................................. 90  vi List of Figures Figure 1.1: The framework of this research ................................................................................... 4 Figure 1.2: Organization of this study ........................................................................................... 6 Figure 2.1: Examples of four different craft categories ................................................................ 10 Figure 2.2: Market segmentation of crafts (Suzuki, 2005) ........................................................... 10 Figure 2.3: Scheme of Nationalwide Indonesian Governmenttal HRD Program ........................ 11 Figure 2.4: Typical design thinking process that delivered by design trainer to the craftsman in a design training program (modified from Didactic Design Thinking Process Model (Plattner et al. 2009). ...................................................................................... 12 Figure 2.5: A design training for bamboo craftsmen in Situbeet, City of Tasikmalaya, West Java, Indonesia. Annual program of the office of Industry, PPK-IPM (Author, 2007)............................................................................................................. 13 Figure 2.6: A design training for bamboo craftsmen in Parakan Honje, region of Tasikmalaya, West Java, Indonesia. Annual program of the office of Industry, PPK-IPM (Author, 2007)............................................................................. 13 Figure 2.7: A design training for rattan furniture makers and craftsmen in Cirebon, West Java, Indonesia. Annual program of the office of Industry (Author, 2009) ............................................................................................................ 14 Figure 2.8: Identified problems at producers level (Suzuki, 2005) .............................................. 15 Figure 2.9: Identified problems at institution level (Suzuki, 2005) ............................................. 16 Figure 2.10: Craftsmen are treated as design students ................................................................... 17 Figure 2.11: Recognized of premature commitment of individual with traditional viewpoint at the idea generation process..................................................................................... 17 Figure 2.12: The spaces of creativity and possible designs (Adapted form Gero, 2002) ............... 21 Figure 2.13: Topography of design research from Postma, 2012 (adaptation from Sanders, 2008)................................................................................ 22 Figure 2.14: Capturing the in-depth cognitive level using an Associative Concept Dictionary .... 24 Figure 3.1: Local wood carving village in Ubud, Bali (left); wooden furniture and sculpture village in Jepara, central Java (right)......................................................................... 27 Figure 3.2: Figure 3.2: An old picture of a master and an apprentice were making traditional Indonesian Kris dagger (circa 1940s). Source: van Duuren, D. A. (1996). De kris: een aardse benadering van een kosmisch symbool. Koninlijk Instituut voor de Tropen, Tropenmuseum.................................................. 29 Figure 3.3: A picture of the present time of a master (The Pande) and a young apprentice are making a traditional Balinese spear (circa 2000s)................................................ 29 Figure 3.4: A typical knowledge transfer from master craftsman to young apprentice ............... 31 Figure 3.5: Experiment A. Making a Japanese ceramic whistle (陶笛) ....................................... 34 Figure 3.6: Experiment B. Making a musical instrument that produces three tones ................... 35 Figure 3.7: Experiment C. Making a musical instrument that produces sound as a result of the player’s body action ........................................................................ 35 Figure 3.8: Experiment A. Making a Japanese ceramic whistle (陶笛) ...................................... 36 Figure 3.9: Experiment B. Making a musical instrument that produces three tones ................... 36 Figure 3.10: Experiment C. Making a musical instrument that produces sound as a result of the player’s body action ........................................................................ 37 Figure 3.11a: Parent-child communication networks in Experiment B (Red arc vii