Introduction ...................................................................................................... 5 Day 1: Setting Up Search Engine Accounts ................................................... 7 Google AdWords ......................................................................................................7 Yahoo! Search Marketing ........................................................................................8 MSN AdCenter Marketing .......................................................................................8 Day 2: Setting Up Social Media Accounts ..................................................... 10 Facebook ..................................................................................................................10 MySpace ...................................................................................................................11 Twitter ......................................................................................................................11 Day 3: Setting Up Video Content Accounts ................................................... 13 Browse the Sites .......................................................................................................14 Day 4: Setting Up Other Accounts ................................................................. 15 Blogger .....................................................................................................................15 Blogster ....................................................................................................................16 Note About Signing Up for Blogs ............................................................................16 Day 5: Review Your Accounts ........................................................................ 18 Day 6: Let’s Get Started…Writing Ads For Google .................................... 19 Picking Keywords ....................................................................................................19 Check Your Budget ..................................................................................................19 You don’t need first position ....................................................................................20 Target Your Ad .......................................................................................................20 Writing and Ad .........................................................................................................21 Additional Copywriting Tips ....................................................................................21 Create 3 Variations ...................................................................................................22 Day 7: Writing Ads For Yahoo ....................................................................... 23 The Same Rules Apply .............................................................................................23 Monitoring Adwords ................................................................................................24 Clicks ........................................................................................................................24 Impressions ...............................................................................................................24 CTR ..........................................................................................................................24 Average CPC ............................................................................................................25 30 Days to Massive Traffic 1 ©Copyright 2009 ©Copyright2009 wwwincomeeducom Day 8: Writing Ads for MSN ................................................................... 26 Setting up Your Ads .................................................................................................26 Experiment ...............................................................................................................26 Use Stronger Targeting ............................................................................................27 Review Your Ads .....................................................................................................27 Day 9: Using AdBrite to get more customers ................................................ 28 Banner and Text Ads ................................................................................................28 CPM or CPC .............................................................................................................29 Check Your Other Campaigns .................................................................................29 Day 10: Let’s Start Using Social Networks…To Drive Customers ............. 30 Know Your Audience ...............................................................................................30 Day 11: Advertise on Facebook ...................................................................... 32 Remember Budgets ..................................................................................................32 CTR and Facebook ...................................................................................................33 Checking Your Campaigns ......................................................................................33 Day 12: Use Twitter to Profit .......................................................................... 34 Picking People to Follow .........................................................................................34 Day 13: Take Twitter To The Next Level ...................................................... 36 The Wallflower .........................................................................................................37 The Over Sharer .......................................................................................................37 Repeater ....................................................................................................................38 The Balanced Tweeter ..............................................................................................38 Day 14: Think A Little Deeper ....................................................................... 39 Facebook & MySpace ..............................................................................................39 Day 15: Continue Thinking Deeper ................................................................ 41 AdBrite Placements ..................................................................................................42 Day 16: Register with Online Forums ............................................................ 43 Be Smart with Your Posts ........................................................................................43 Be Personable ...........................................................................................................44 Read the Rules ..........................................................................................................44 Day 17: It’s Time To Create Massive Traffic ................................................ 45 Film Videos ..............................................................................................................45 Blog Post ..................................................................................................................46 Day 18: Repeat with a Twist .......................................................................... 47 Keyword Research ...................................................................................................48 Writing Down Keywords .........................................................................................48 Check Search Volume ..............................................................................................49 Analyze the Competition ..........................................................................................49 Keyword Effectiveness Index ..................................................................................49 30 Days to Massive Traffic 2 ©Copyright 2009 ©Copyright2009 wwwincomeeducom Day 19-Split Testing ......................................................................................... 50 Split Testing .............................................................................................................50 Why Split Testing Works .........................................................................................51 Day 20-SEO Blogs ............................................................................................ 52 SEO Blogs ................................................................................................................52 Length and the Web .................................................................................................52 Scalable ....................................................................................................................53 Keywords ..................................................................................................................53 Day 21-Video Keywords .................................................................................. 54 Video Keywords .......................................................................................................54 Picking a Title ..........................................................................................................54 Keywords ..................................................................................................................54 Description ...............................................................................................................55 Day 22-Videos Without a Camera .................................................................. 56 Videos Without a Video Camera ..............................................................................56 Picking Music or Voice ............................................................................................56 Review Your Video ..................................................................................................57 Day 23-Read Blogs ........................................................................................... 58 Know Your Customers .............................................................................................58 Day 24-Finding Blog Ideas .............................................................................. 60 Brainstorming for Ideas ............................................................................................60 Hot Topics ................................................................................................................60 Customer Needs .......................................................................................................60 Hot Deals ..................................................................................................................61 Day 25-Getting More From Adwords ............................................................ 62 Tracking Conversions ...............................................................................................62 Keyword Match Types .............................................................................................63 Broad Match .............................................................................................................63 Phrase Match ............................................................................................................63 Exact Match ..............................................................................................................63 Day 26-Analyze Your Website Traffic ........................................................... 64 Where Traffic Comes From .....................................................................................64 Visitor Actions .........................................................................................................65 Day 27-Outsourcing Blogs ............................................................................... 66 Craigslist ...................................................................................................................66 Elance .......................................................................................................................67 Friends and Family ...................................................................................................67 30 Days to Massive Traffic 3 ©Copyright 2009 ©Copyright2009 wwwincomeeducom Day 28-Twitter Dos and Don’ts ...................................................................... 68 Things to Do on Twitter ...........................................................................................68 Things to Avoid on Twitter ......................................................................................69 Day 29-Viral Marketing .................................................................................. 70 What is Viral Marketing? .........................................................................................70 Going Viral ...............................................................................................................70 Day 30-Negative Keywords ............................................................................. 72 What Are Negative Keywords? ................................................................................72 Assess Your Business ...............................................................................................72 Conclusion ......................................................................................................... 74 30 Days to Massive Traffic 4 ©Copyright 2009 ©Copyright2009 wwwincomeeducom The biggest key to success online is TRAFFIC. If you don’t have traffic coming to your website you simply can’t be successful. The goal of this entire program is to teach you how to generate massive amounts of traffic in only 30 days. The techniques and strategies must be implemented on a daily basis just like they are outlined in the course. Our 30-day plan to getting massive traffic includes utilizing things such as social media, video, blogging, PPC, CPM and other forms of advertising online. In this course you will learn to combine the power of all different aspects of advertising online into one plan to generate traffic in the fastest way possible. This course is not going to be a thick book like you are used to seeing when you purchase something online. We prefer to cut out the filler text and fluff and cut straight to telling you what works and how to do implement the techniques and strategies. Getting traffic to your website is the number one most important thing if you want to be successful. You can spend hours editing your landing page, creating new offers, changing your banners and making your website look the way you think is best, but if no customers come, the work was nothing but a waste of time. We have found the best techniques and compiled them so you can use this as a reference guide. We will guide you so you will be able to implement the same strategies the marketing pros use when they drive traffic to their sites. Ask yourself a few questions before we begin. Do you want to increase traffic to your website? Do you want to advertise to your target market and convert customers? Do you want to learn the tricks of the trade used by marketing professionals? Are you ready to learn how to market in an affordable way? Are you willing to put the effort into the process and then enjoy the results? 30 Days to Massive Traffic 5 ©Copyright 2009 ©Copyright2009 wwwincomeeducom If you answered yes to these questions, you are ready to begin. Let’s get started so you can learn how to: • Drive traffic to your website • Increase your revenue • Market in a cost effective way With the internet and this guide, you can become a success. As you know, success will not simply come to you. You have to work for it. The good news is we are going to present you with all the steps you need to take. Then, all you will need to do is put the plan in motion and you will get to enjoy the benefits of a highly successful business. This guide is a building process. We will start off slowly and before you know it, you will be driving traffic to your site. In the first chapter of the guide, we are going to set up internet accounts. This is a simple and yet important process. The internet accounts will be the foundation for driving traffic to your website. 30 Days to Massive Traffic 6 ©Copyright 2009 ©Copyright2009 wwwincomeeducom Our 30 Days To Massive Traffic program will require you to utilize some accounts online. In the first few days we will simply setup these accounts and get them ready to use. Once the accounts are set up you will be able to use them in order to drive traffic to your site. Here is what you should do on the first day: 1. Setup a Google AdWords Account www.AdWords.google.com 2. Setup a Yahoo! Search Marketing Account www.Yahoo.com 3. Setup a MSN AdCenter Marketing Account www.MSN.com We are going to go through the process with you so you will understand what is required for each site. Google AdWords Setting up a Google AdWords account is incredibly simple. You just need to visit the website and input some basic information. After the information is entered, you will then have access to Google AdWords. When you arrive at the AdWords website, you will be prompted to enter your login information or sign up. Click “Start Now” and then either use you use an existing Google account or create a new one. If you already have a Google account, such as Gmail, it is a good idea to use your login information for your AdWords account. That will keep the process simple. You will have lots of logins for all of the accounts you set up, and if you can double your Gmail account login information with your AdWords account information, it will make it easier. 30 Days to Massive Traffic 7 ©Copyright 2009 ©Copyright2009 wwwincomeeducom Next, you need to enter your information. This information will include the country you live in and the currency you will pay in. The screens will prompt you and as you fill in your answers, you will quickly navigate through the signup process. After you input your currency and time zone, your account will be created. At this point, you will be able to get started with ad creation. However you do not want to create your ads on day one. You still have other accounts to set up. Remember, you have 30 days to start driving massive traffic to your site, and day one is set aside for setting up accounts. Do not get ahead of yourself. Instead, use this day to get your accounts in order so you can start making money. After you finish with AdWords, it is time to move over to Yahoo! Search Marketing. Yahoo! Search Marketing The sign up process for Yahoo! Search Marketing is a little more involved. You will have to visit Yahoo! and scroll to the bottom of the screen. Click on “Advertise with Us” in order to begin the process. You will be routed to the Search Marketing home page. Click “Sign Up.” It is important to note you will need to create an ad during this process. After your ad is created, you will then be taken to the sign up screen where you will supply your account and billing information. Do not spend a great deal of time on the ad creation process. We will go over ads later in this book. For now, we are only focused on the creation of the account. MSN AdCenter Marketing Signing up for MSN AdCenter Marketing is similar to signing up for Yahoo! Search Marketing. You will need to create an ad in order to sign up, but again, do not take too much time on the creation process. In order to get started, you will need to go to http://www.msn.com and scroll to the bottom of the page. Click on “Advertise” so you can begin the process. After you are taken to the advertising page, you will have to click the “Advertise” tab. Then you will need to select “Search Advertising.” Follow the prompts and set up your account. 30 Days to Massive Traffic 8 ©Copyright 2009 ©Copyright2009 wwwincomeeducom This shouldn’t take too much of your time, but these are essential accounts to have throughout the next few days as we begin implementing our 30 Days to Massive Traffic plan. Now that you have your accounts set up, you can take the rest of the day off. You have successfully completed day one of 30, and you are well on your way to driving traffic to your website. Tomorrow, you will begin with social networking. We will go through the account creation process so you can continue building the foundation you need in order to increase your traffic. 30 Days to Massive Traffic 9 ©Copyright 2009 ©Copyright2009 wwwincomeeducom