2 | 2017 AMERICAN ADVERTISING AWARDS Meet the Judges Mosaic + Special Judge's for Students Awards | Professional Meet the Judges Best of Show Awards for Professionals Professional A Letter from Your Gold Awards ADDYS Co-Chairs Professional E.A. Pete Goldsby Silver Awards Silver Medal Award Professional President's Best of Show + Special Service Award Judge's Awards | Student Company Gold Awards Service Award Student Overall Best of Show Silver Awards Award | Professional Student 2017 AMERICAN ADVERTISING AWARDS | 01 Art Director, Red Square – Mobile, AL Patrick Reid has been with Red Square Agency since 2009. In that time he has helped create brand-defining campaigns for Sears, Hard Rock, The University of Alabama, Wind Creek Hospitality, Hibbett Sports, Southern Comfort, NYC Pride and many more. Patrick received a Bachelor of Fine Arts in Advertising Design from the Savannah College of Arts and Design. His work has appeared in Communication Arts and has been recognized by the national American Advertising Awards as well as the Awwwards. Owner and Creative Director, Deep Fried Advertising – New Orleans, LA Jennie’s passion for advertising and interactive technology is rooted in a childhood steeped in the arts, and an education structured in mathematics. She has always been driven to seek that fine line between aesthetics and functionality. Originally from Baton Rouge and a graduate of the Annenberg School of Communications at the University of Pennsylvania, Jennie worked for several agencies and magazines before eventually creating Deep Fried in 2004. Her vision was to create an approachable space where she and talented designers could create beautiful, powerful brands that increase the profitability of their clients. Under Jennie's supervision, Deep Fried has grown to an efficiently run boutique creative and interactive agency of 12 people that serves over 100 clients of varying industries, both local and nationwide. Notable accounts include the Hola Nola, Mardi Gras World & Kern Studios, the French Market, Restore the Mississippi River Delta Coalition, and the New Orleans Chamber. Jennie serves on the Chairman's Council of the New Orleans Chamber of Commerce and is a 2013 graduate of the Goldman Sachs 10,000 Small Businesses Program. Chief Creative Officer, RUSSO – Lafayette, LA Michael Russo has over 20 years of creative experience with a vast array of clients from coast to coast. As an award-winning Art Director, Copywriter and Designer, Michael has been recognized by the American Advertising Federation, the Silver Microphone Awards, the AIGA, the PIAS, the W3 Interactive Awards, the Horizon Interactive Awards, the Pelican Awards and the TELLY Awards. Michael is a member of the American Advertising Federation, the AIGA, a past voting member of the Recording Academy of Arts and Sciences (Grammy) and a Silver Council member and Judge of the International TELLY Awards. After receiving his BFA from the University of Louisiana-Lafayette, Michael worked as a Graphic Designer and Copywriter in Seattle, WA. In 2001, after returning to his hometown of Lafayette, LA, Michael co-founded RUSSO, is a strategic branding agency with offices in Lafayette, New Orleans and Nashville. RUSSO uses consumer insight to develop branding initiatives that effectively change the conversation — forming emotional connections between the consumer and the brand. 02 | 2017 AMERICAN ADVERTISING AWARDS Talent Enablement Team Manager, IBM Studios Austin – Austin, TX Oen Michael Hammonds, a designer, mentor and facilitator at IBM Design, has designed across the gamut — advertising, graphic, interactive and environmental. Oen’s previous work with diverse clients in the consumer, business and technology industries demonstrates his ability to jump in and solve tough challenges. At IBM, Oen manages the Talent Enablement Team to develop education programs and experiences for executives and software development teams to help the company grow and maintain a sustainable culture of design. Creative Director/Illustrator, Glitschka Studios – Salem, OR Von is principal of Glitschka Studios, a small boutique design firm located in the Pacific Northwest. His diverse range of illustrative design has been used by some of the most respected brands in the world. He creatively collaborates with ad agencies, design firms, in-house corporate art departments, and small businesses to produce compelling visual narratives. Word-of-Mouth Inspiration Officer, Brains on Fire – Greenville SC Geno is the Word-of-Mouth Inspiration Officer at Brains on Fire, but he considers himself more of a “WOM Cupid” and a pathfinder for his clients. Geno shines at uncovering the DNA of sustainable word-of-mouth movements, and has walked the path with brands and organizations including Fiskars Brands, the National Center for Families Learning, Anytime Fitness, Love146 and The Environmental Defense Fund. Geno is also a highly sought-after speaker, and relishes the opportunity to share his thoughts and spark conversation with brands and organizations of all sizes. He has been a presenter and a workshop facilitator at events hosted by the Public Relations Society of America (PRSA), Public Relations Student Society of America (PRSSA), Blackbaud BBCON (Australia), Influence Session Sydney and the Word of Mouth Marketing Association, to name a few. He is widely quoted in blogs and co-author of two books, Brains On Fire: Igniting Powerful, Sustainable Word of Mouth Movements and The Passion Conversation: Understanding, Sparking and Sustaining Word-of-Mouth Marketing, as well as a 2015 inductee to the Word of Mouth Marketing Association (WOMM) Hall of Fame. 2017 AMERICAN ADVERTISING AWARDS | 03 04 | 2017 AMERICAN ADVERTISING AWARDS Welcome to The Greatest Show on Earth, the 2017 American Advertising Awards of Baton Rouge! Each year we gather together to celebrate and be inspired by a collection of the finest creative work the Capital City has to offer...and this year was no exception! The judges were blown away by the talent and skill represented, spending long hours in spirited deliberation before finally making their selections. Now all eyes are fixed on the center ring as we showcase a brilliant display of advertising wonder beneath the spotlight! Such an event would not be possible without the help of our wonderful volunteers. Much like the members of a circus, these tireless behind-the-scene performers dedicated countless hours to accomplish our goal of bringing this show to life. This all-in spirit is at the very heart of what makes our city great. As the past year has shown us, if we band together we can truly rise above any obstacle, and come out on the other side stronger and more resilient. It has been our pleasure and privilege to serve the members of AAF-BR as ADDY Co-Chairs. We hope you enjoy the show, and leave feeling inspired to continue growing the creative community of Baton Rouge TOGETHER! CREATIVE TEAM EVENT DECOR STUDENT OUTREACH STUDENT Blake Breaux Mark Vincent Amy Blacketter VOLUNTEERS Damian Georgiev Randy Wallis Tim Samaha Ivy Hamilton Jonathan Palmisano Jay Watson Madison Martin James Peck Julia Yarbrough AWARDS Amie Martinez Kourtney Zimmerman Grayson Jackson Connie McLeod Grace Romero Isabella Rubiano CREATIVE HOSPITALITY PROOFREADERS Katie Smith CONSULTANT Alexandra Fish Meghan Bland Jacob Palmisano Natalie Herndon Trent Bland EMCEE Colleen Jackson Betty Mujica PRODUCTION CALL FOR ENTRIES Daniel Jones & JUDGING SPONSORSHIPS SIDESHOW FREAKS Will Heath Barb Braud Patrick Box Blake Kelley Wes Kennison Jason Broha Becky Sadler JP Patterson Ryan Golden Amanda Caronna James Peck Cat Miguez Claire Estopinal Jordan Peck Adrian Miceli Madeline Maestri Vitalija Svencionyte Kadie Schexnayder Melissa O’Banion 2017 AMERICAN ADVERTISING AWARDS | 05 Congratulations to the Winners! Anyone. Anywhere. Any Screen. 225.237.5210 CoxMedia.com 06 | 2017 AMERICAN ADVERTISING AWARDS When you are around a person with flair and creative passion such as Connie McLeod, it is easy to become stricken with similar traits. This is the legacy Connie leaves in everything she does. From her 30-year tenure as Senior Graphic Designer and now Art Director with Woman's Hospital to her creative blog that has been recognized by Huffington Post, she strives to search for every idea possible. This is seen in her incredible passion that led her to agree to guide a high school team with Broadmoor High in Baton Rouge through an entrepreneurial pitch competition. Connie is one of a kind in our industry and certainly in our community. Connie is faced every day with the challenges of working with creating a voice for one of the most recognized health organizations in Louisiana, Woman's Hospital. Her ideas have brought the brand to its highest peak. Surrounded daily by an environment of caring, giving and kindness, Connie adapts these characteristics to her decision making and indeed her every day being. She has been a creative leader on the ADDY winning campaigns for Woman's Hospital for the past 3 years. She is always seeking the best for women's health, not because it is her job, because it is her mantra. Connie joined the American Advertising Federation over 20 years ago and has made a lifetime of contributions since. For 6 years Connie served on the Board of Directors, 4 of which served on the Executive Board where she served as President in 2011-12 and was awarded AAF District 7 President of the Year. Since completing her tenure on the Executive Board, she has continued to be active in the club. She serves continuously on the ADDY committee, which is the main fundraiser for the organization. Needing a new creative outlet in 2012, Connie started a blog titled “My Creative Journey” after joining a national organization of bloggers called “Mid-Life Boulevard.” She has been recognized for her writing and has been published in The Huffington Post and other well-known digital publications. Connie then wanted to bring her knowledge to the people so she started "Innovation and Creativity" workshops that taught people how to use creativity in their jobs and everyday life. She teamed up with The Arts Council of Baton Rouge and offered these classes for free to the general public. Connie's latest project is a video blog titled “Creative Heroes.” Through beautiful writing and video documentary, Connie tells the story of Baton Rouge people who have lived a fully creative life. Connie has been an inspiration to all who know her and she has touched many lives here. She truly lives a fully creative life and shares that with the community of Baton Rouge. For this reason The American Advertising Federation of Baton Rouge is proud to present Connie McLeod with the E.A. “Pete Goldsby” Silver Medal Award. 1966 - Allan Brent 1979 - Mervin Rhys 1991 - Diane Allen 2004 - Angela deGravelles 1967 - Tom Gibbens 1980 - Art Root 1992 - Sonny Cranch 2005 - Gerry Lane 1955 - Foy Bennett 1968 - Jack Sanders 1981 - Bob Furlow 1993 - Gus Wales 2006 - Greg Milneck 1956 - Roland Caldwell 1969 - Annie-Claire Mote 1982 - Don Stewart 1994 - Pat Cheramie 2007 - Jeff English 1957 - Alvin H. Meyer 1970 - Roger Davison 1983 - Jules Mayeux 1995 - Al McDuff 2008 - Saundra Lane 1958 - Frank Kean 1971 - Douglas L. Manship 1983 - Grace McElveen 1996 - Charles East, Jr. 2009 - Francelle Theriot 1959 - Vic Ehr 1972 - Orene Muse 1984 - Don Berlin 1997 - Gerald Bower 2010 - Elizabeth Perry 1960 - J.B. Myers 1973 - Ralph Sims 1985 - Allen McCarty 1998 - Rolfe McCollister, Jr. 2011 - Don Cassano 1961 - Charles Garvey 1974 - Charles Manship 1986 - Gus Weill 1999 - Rod Parker 2012 - Julio Melara 1962 - Lee Herzberg 1975 - Lamar Simmons 1987 - Cyril Vetter 2000 - Otey White 2013 - Tommy Teepel 1963 - Tommy McGuire 1976 - Charlie Kantrow 1988 - Martin Flanagan 2000 - Karen Gaupp-Wozniak 2014 - Curtis Vann 1964 - Bob Earle 1977 - Kevin Reilly 1989 - Sandy Deslatte 2001 - Jensen Holiday 2015 - Jeff Wright 1965 - Pres Kors 1978 - Jerry Turk 1990 - J.H. Martin 2003 - David Humphreys 2016 - Steve Davison 2017 AMERICAN ADVERTISING AWARDS | 07 Calling this year’s American Advertising Awards of Baton Rouge the Greatest Show on Earth speaks volumes to the high standards Patrick Box constantly strives to achieve. Since joining the board in 2013, Patrick has truly excelled in the various committees he has chaired. He’s glided through each position with the greatest of ease, putting on a highly successful Student Conference as the Student Outreach Co-Chair. He followed that up as Fundraising Co-Chair and then ADDYs Co-Chair in charge of soliciting sponsorships. Not to be outdone by past successes, Patrick improved upon last year's efforts by generating more revenue for the club than ever before. Attracting sponsors isn’t just about the money for Patrick. He has built relationships with them that will live much longer than his stint as ADDY Co-Chair. There’s much more to Chairing ADDYs than fundraising. Putting on an event of this magnitude as an unpaid volunteer is a massive undertaking. Patrick has done it for two straight years to help ensure the continuity between the events from year to year. This fact alone makes him more than worthy of this year’s President’s Service Award. It’s the work he puts in beyond his role as Co-Chair that made his selection as this year’s recipient an easy one. It is with great privilege and honor that we name Patrick Box as the recipient of this year’s President’s Service Award. 08 | 2017 AMERICAN ADVERTISING AWARDS