2 0 1 5 M E D I A K I T BY THE NUMBERS 44444445555555,,,,,,,000000000000000000000+ 111115555577777,,,,,555550000000000+ National weekly circulation reaching decision makers in marketing, advertising and technology. National magazine audience 16 + 1.9M Targeted e-newsletters to opt-in audiences across 8 distinct content categories. Awards honoring thinkers, innovators, creatives, geniuses and the hottest brands in media. 3.6 Highly enagaged monthly uniques BILLION across Adweek digital properties including AdFreak. + 8.0M Impressions in 2014 from groundbreaking editorial coverage. Source: Alliance for Audited Media, June 30, 2014; Google Analytics, January 2015 Updated: 2/3/15 PRINT ADVERTISING CIRCULATION Job Titles 28% Owner/ Brand 22% Partner/ Marketers C-level retailers, hospitality, manufacturers 33% VP, Director Manager/ 12% 24% Strategist Media Companies print, digital, Planner/ 4% 55% broadcast Buyer Ad Agencies & Buying Services media/creative marketing, PR 1% Allied Industries schools, show copies, events/ conferences 45,000+ 157,500 43 28 MINS 43% WEEKLY NATIONAL TOTAL ISSUES PER AVERAGE READ 4 OUT OF CIRCULATION AUDIENCE YEAR TIME SPENT 4 ISSUES Source: Alliance for Audited Media, December 31, 2014. Equation Research, Adweek Subscriber Survey, November 2014. Updated: 3/25/15 DIGITAL ADVERTISING ADWEEK.COM AUDIENCE 2.8M+ 5.8M+ 56.6% UNIQUES PAGE VIEWS YOY GROWTH UNIQUES Industry Breakdown Job Titles Owner/ 21% 22% Partner/ C-level Brand Marketers 33% VP, Director 11% Manager/ 24% Media Companies Strategist 5% 49% Strategic Planning/ 4% Planner/ Consulting Firm Buyer Ad Agencies & Buying Services 4% Public Relations 3% Supplier/ Vendor 2% Ad Tech Platform Source: comScore 3 month average February 2015 (US only). Adweek Reader Survey December 2014, Equation Research. Updated: 2/3/15 DIGITAL ADVERTISING COMPETITIVE STATS Unique Visitors Key: 3.0 Million Adweek.com 1.0 Million Adage.com Page Views 6.4 Million 3.8 Million Total Minutes 6.8 Million 4.3 Million Total Visits 4.8 Million 2.3 Million Source: comScore 3 month average, February 2015 (US only) Updated: 4/15/15 DIGITAL ADVERTISING DEDICATED HUBS Sponsorship of single topic content presented alongside themed issues, special reports, demographics series, and industry events. 728x90 % 0 f 0 o 1 are e “Rooftop” Unit Obrnaen dweede kp rsopmonostioorn al h c S oi “Rooftop” unit on home V page of Adweek.com “Presented by Sponsor” Logo Clickable “Presented by Sponsor” Single sponsor logo header on each exclusivity: hub page ► 728 x 90 (2x) ► 300 x 250 (2x) Co-branded run of site promotion campaign: ► 728 x 90 (2x) ► 300 x 250 (2x) 300x250 Space Close: Net Rate: 30 days prior to start date, $30,000 (Non-Cancellable) first-come, first-served Superbowl, Cannes Lions, DCNF priced separately–ask your sales reps Updated: 2/3/15 DIGITAL ADVERTISING DEDICATED HUB CALENDAR Q1 RUN DATE COMMITMENT DATE EDITORIAL FOCUS CUSTOM CONTENT Jan 5 - 16 Dec 23 CES PREVIEW AWARDS SEASON KICKOFF Jan 26 - Feb 6 Jan 13 THE SUPER BOWL HUB* Feb 9 - 20 Jan 27 MEDIA AGENCY OF THE YEAR Feb 23 - Mar 6 Feb 10 THE TV UPFRONTS (KIDS) Mar 2 - 13 Feb 17 THE MOBILE HUB MOBILE TARGETING GUIDE Mar 9 - 20 Feb 24 SXSW KICKOFF Mar 23 - Apr 3 Mar 10 THE GLOBAL HUB OUT OF HOME MARKETING Mar 30 - Apr 10 Mar 17 THE MILLENNIALS Q2 RUN DATE COMMITMENT DATE EDITORIAL FOCUS SPECIAL ADVERTISING SECTION Apr 6 - 17 Mar 24 AWNY CHANGING THE GAME Apr 13 - 24 Mar 31 Apr 27 - May 8 Apr 14 DIGITAL CONTENT NEWFRONTS* DIGITAL VIDEO GUIDE May 4 - 15 Apr 21 CLIO IMAGE May 11 - 22 Apr 28 MEDIA ALL-STARS May 18 - 29 May 5 THE TV UPFRONTS HUB* May 25 - Jun 5 May 12 THE POWER 100 CAUSE MARKETING Jun 8 - 19 May 26 SHOPPER MARKETING Jun 15 - 26 Jun 2 CANNES LIONS* Jun 22 - Jul 3 Jun 9 WATCH AWARDS WINNER SHOWCASE Q3 RUN DATE COMMITMENT DATE EDITORIAL FOCUS SPECIAL ADVERTISING SECTION Jul 6 - 17 Jun 23 CLIO SPORTS AWNY ADVERTISING WOMAN OF THE YEAR Jul 20 - 31 Jul 7 THE CREATIVE 100 Aug 17 - 28 Aug 4 MEDIA PLAN OF THE YEAR EXPERIENTIAL & EVENT MARKETING Sep 14 - 25 Sep 1 SOCIAL MARKETING GUIDE ADCOLOR AWARDS Sep 21 - Oct 2 Sep 8 PROJECT ISAAC WINNER SHOWCASE Sep - 28 - Oct 9 Sep 15 ADVERTISING WEEK NY Q4 RUN DATE COMMITMENT DATE EDITORIAL FOCUS SPECIAL ADVERTISING SECTION Oct 19 - 30 Oct 6 BRAND GENIUS PR AND WORD OF MOUTH Oct 26 - Nov 6 Oct 13 THE AD TECH HUB Nov 2 - 13 Oct 20 THE ADWEEK 50 EMAIL MARKETING Nov 30 - Dec 11 Nov 17 HOT LIST AUDIENCE TARGETING GUIDE Dec 7 - 18 Nov 24 AGENCY OF THE YEAR Dec 14 - 25 Dec 1 THE ADFREAK HUB ADS OF THE YEAR THE YEAR IN REVIEW Space Close: Net Rate: 30 days prior to start date, $30,000 (Non-Cancellable) first-come, first-served *Superbowl, Cannes Lions, TV Upfronts, DCNF priced separately. Ask your sales reps for pricing. Updated: 2/3/15 DIGITAL ADVERTISING ADWEEK BLOG NETWORK Required reading for news addicts and the TV industry’s top execs - a daily mix of breaking news, personal moves, programming highlights and gossip from leading networks. 512,000 uniques 1.7M pageviews The dirt from deep inside Madison Avenue - breaking news and gossip, campaigns and accounts from top agencies, plus tons of viral video. 277,000 uniques 900,000 pageviews SocialTimes has been covering social media since the dawn of social media making it the one-stop shop for all things social. 277,000 uniques 900,000 pageviews The go-to source for to-the-minute coverage of local television news, job moves and industry trends. 277,000 uniques 900,000 pageviews Round-the-clock coverage of New York’s media scene including newspapers, magazines, television, and new media, and home to the popular “Lunch at Michael’s”, chronicling the Wednesday dining experiences of New York’s media elite. 144,000 uniques 254,000 pageviews Where publishing professionals get the behind-the-scenes stories about authors, agents, editors, and publishers as the industry moves into new media ventures. 119,000 uniques 224,000 pageviews A look at how social media is changing the television industry through social platforms, breaking news and case studies on social TV. 80,000 uniques 131,000 pageviews News from the private side of public relations including the rise of social media and a steady stream of pitches, accounts, crises and successes. 80,000 uniques 150,000 pageviews DC media’s premier destination for dish about their co-workers and competitors, breaking news, media trantions, and insider gossip on print, TV, and internet journalists who cover the nation’s capitol. 69,000 uniques 165,000 pageviews Updated: 2/3/15 DIGITAL ADVERTISING BRANDSHARE Custom Content Solutions Native content made to order, designed with your objectives in mind. OBJECTIVES OPPORTUNITIES ► Lead Generation ► Articles ► Brand Awareness ► Infographics ► Thought Leadership ► Promote Whitepapers ► Research ► eBooks ► Social Media Presence ► Reader Surveys BRANDSHARE NATIVE AD INITIATIVE Article / Infographic / Video / Blog Post / Op-Ed: Starting at $15,000 Premium content series of five BrandShare articles and branded channel: $75,000 Updated: 2/3/15 DIGITAL ADVERTISING WEBINARS Adweek’s webinars allow you to educate the industry, promote your products, highlight success stories and receive valuable, qualified leads. e at e ► Each webinar is moderated by an SPONSOR PRESENTATION E druoc m hoatre P S Adweek expert and features a custom + presentation developed by you ► Webinar listing on Events & Appearances page on Adweek.com ► On-demand webcast link for three months after the live event ► Qualified lead generation & data capture of registrants and attendees ► Reminder e-mails sent to all registrants ► Promotion via dedicated e-mail blasts to 70K opt-in subscribers, 200K impressions on co-branded ROS CO-BRANDED BANNER banners on Adweek.com and Adweek e-Newsletters CO-BRANDED BANNER Timing: Net Rate: 30-day lead time 1X: $ 22,000 2X: $ 21,000 3X: $ 20,000 (Non-Cancellable) Updated: 2/3/15