Walter Wise Strategic Advisor, BPI Strategy Group [email protected] www.bpistrategy.com © 2016 The BPI Strategy Group © 2016 The BPI Strategy Group • Retired from the USAF in 1995. 23 years as a linguist, navigator (C-130), and program manager. • 20 + years as a CEO, Senior VP, Regional VP, VP of Business Development, Program Manager for 8a, VO, SDVO and small businesses • CEO of the BPI Strategy Group in Merrimack, NH (www.bpistrategy.com), Northeast Veterans Business Resource Center in Lawrence, MA (www.NEVBRC.org) © 2016 The BPI Strategy Group Why listen to me? • I have worked with a number of businesses and have seen the best and worst marketing and business practices out there. • I have the scars and t-shirts to prove it. • About every business owner I have spoken with or worked with is very good at what they do, but when it comes to running their business, especially marketing, that are lost. © 2016 The BPI Strategy Group If you stick around to the end, I will tell you how to get help in fixing these problems if you indeed have them. And I have a free gift that will help. So let’s get started. © 2016 The BPI Strategy Group © 2016 The BPI Strategy Group As go through this presentation, we are going to Spy On Your Competitors and the Foolish Mistakes they are making when it comes to marketing their business… © 2016 The BPI Strategy Group Another thing to bear in mind is that these are by no means the ONLY mistakes they are making… © 2016 The BPI Strategy Group They are just specific mistakes that, when you avoid them, can make a huge difference to your bottom line and net profits. They are the mistakes that can kill any business. And they can kill yours too, IF you don’t avoid them… © 2016 The BPI Strategy Group © 2016 The BPI Strategy Group