Cover Page: i Epigraph Page: i Title Page Page: iii Copyright Page: v Dedication Page: vii Contents Page: viii Why I Wrote This Page: x Winning Page: xv Chapter 1: Finite and Infinite Games Page: 3 The Infinite Game of Business Page: 5 A Tale of Two Players Page: 7 The Benefits of an Infinite Mindset Page: 8 The Detriments of a Finite Mindset in an Infinite Game Page: 14 The Quagmire of Vietnam in Business Page: 16 Lead with an Infinite Mindset Page: 23 Chapter 2: Just Cause Page: 28 What a Just Cause Is Page: 32 When You Have Your Cause, Write It Down Page: 48 Chapter 3: Cause. No Cause. Page: 50 Moon Shots Are Not a Just Cause Page: 51 Being the Best Is Not a Just Cause Page: 54 Growth Is Not a Just Cause Page: 57 Corporate Social Responsibility Is Not a Just Cause Page: 59 Chapter 4: Keeper of the Cause Page: 61 We Need a New Title Page: 64 Next in Line for the Top Job Page: 66 Chapter 5: The Responsibility of Business (Revised) Page: 70 Capitalism Before Friedman Page: 72 Capitalism Abuse Page: 74 The Pressure to Play with a Finite Mindset Page: 78 The Drums of Change Are Beating Page: 83 Chapter 6: Will and Resources Page: 91 Will Before Resources Page: 94 The Cost of Will Page: 96 When Will Is Strong Page: 98 Chapter 7: Trusting Teams Page: 103 Performance vs. Trust Page: 108 If You Build It, They Will Come Page: 114 The Truth Shouldn’t Hurt Page: 118 Culture = Values + Behavior Page: 121 How to Train a Leader Page: 127 Chapter 8: Ethical Fading Page: 131 A Culture of Pressure, Demands and Incentives Page: 134 When Good People Do Bad Things Page: 138 Self-Deception Page: 140 When Structure Replaces Leadership Page: 145 When Acting Ethically Is the Standard Page: 151 Chapter 9: Worthy Rival Page: 159 Worthy Rivals Can Help Us Get Better at What We Do Page: 164 Worthy Rivals Can Help Us Get Clearer on Why We Do It Page: 167 Cause Blindness Page: 173 Don’t Confuse Losing Your Worthy Rival with Winning the Game Page: 175 Cold War 2.0 Page: 177 Chapter 10: Existential Flexibility Page: 181 To Infinity and Beyond Page: 183 The Vision for Flexibility Page: 185 If You Don’t Blow It Up, Someone Else Will Page: 190 Chapter 11: The Courage to Lead Page: 196 The Power of Purpose Page: 201 It Takes No Courage to Keep a Finite Mindset Page: 208 Splits and Crossroads Page: 214 How to Find the Courage to Lead Page: 217 Afterword Page: 221 Acknowledgments Page: 225 Notes Page: 229 Index Page: 242 About the Author Page: 251
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