SENGUNTHAR ARTS AND SCIENCE COLLEGE (Affiliated to Periyar University, Salem and Approved by AICTE, New Delhi) An ISO 9001:2008 Certified Institution, Recognised under section 2(f) and 12(B) of the UGC Act 1956 and Accredited by NAAC Tiruchengode - 637 205, Namakkal Dt., Tamil Nadu DEPARTMENT OF COMMERCE (C.A.) R M P A C T F A C T O 3.0 1 7 I IN ASSOCIATION WITH Primax Foundation (Registered under the Karnataka Societies Reg. Act 1960) Bengaluru, Karnataka 1 www.primaxfoundation.com 2nd ONE DAY INTERNATIONAL CONFERENCE ON Finance and Banking VOLUME PUBLISHING PARTNER VOL. 6 | SPL. ISS. 1 | FEBRUARY 2018 UGC Approved Journal Number: 44120 Shanlax International ISSN 2320-4168 Journal of Commerce A Peer-reviewed - Refereed Scholarly Quarterly Journal Globally Indexed with Impact Factor Shanlax International Journal of Commerce Advisory Committee Dr. M. Chitra Review Committee Assistant Professor, Dept. of Dr. V. Alagappan Dr. N. Subburaj Econometrics Former Professor & Head, Principal, Padmavani Arts & Madurai Kamaraj University, Department of Commerce, MK Science College for Women, Salem Madurai University, Madurai Dr. A. Vinayagamoorthy Dr. B. Mohan Dr. P. Natarajan Associate Professor, Dept. of Former Professor, Dept. of Professor, Dept. of Commerce Commerce, Periyar University, Commerce, Pondicherry University, Sri Venkanteswara University, Puducherry Salem Tirupati Dr. G. Raju Dr. S. Irulappan Dr. Gabriel Simon Thattil Professor, Dept. of Commerce Principal, Madurai Kamaraj Professor, Department of University of Kerala, University College, Madurai Commerce, Thiruvananthapuram University of Kerala, Dr. V. Muruganandam Thiruvanathapuram Dr. P. Sundarapandian Principal, P.M. Thevar College, Principal, VHNSN College, Usilampatti Dr. A. Elangovan Viruthunagar Professor and Head, Dept. of Dr. K. Priya Commerce, Periyar University, Dr. K. Uthayasuriyan Associate Professor and Head Salem Professor, Dept. of International Department of Commerce, Dr. A. Jayakumar Business & Commerce, Alagappa Vivekanandha College of Arts and Professor, Department of University, Karaikudi Sciences for Women Commerce (Autonomous) Periyar University, Salem Dr. A. M. Mohamed Sindhasha Elayampalayam Head, Dept. of Business Dr. M. B. M. Ismail Administration, Jamal Mohamed Senior Lecturer, Department of College, Tiruchirappalli Management, South Eastern University of Sri Lanka, Dr. M. Gurupandi Sri Lanka Assistant Professor, Dept. of Editor-in-Chief International Business and Commerce, Alagappa University, Dr. Isola Rajagopalan Karaikudi Principal Emeritus, Director, Kauntinya Institute of Educational Dr. G. Vinayagamoorthi Technology, Madurai Assistant Professor, Department of International Business and Editorial Committee Commerce, Alagappa University, Dr. L.P. Ramalingam Karaikudi Principal Sourashtra Dr. U. Arumugam College(Autonomous)Madurai Assistant Professor, Department of Corporate Secretariship, Alagappa Dr. K. Uma University, Karaikudi Assistant Professor, Dept. of Commerce Madurai Kamaraj University, Madurai Disclaimer The Editor / Editorial Board / Publisher, individually or collectively accept no liability whatsoever for the materials methods and results presented by the contributors in their published PRESIDENT MESSAGE The countries all over the world have been witnessing a turbulent economic scenario due to unforeseen and critical changes taking place in the thrust areas of banking and finance. This results in depreciation of world currencies leading to inflationary situation which adversely affects almost all the major economies of a world. In this adverse economic conditions, India sees some kind of soothing situation where it is marching ahead of all countries in the economic front and predicted to be the one of the great economies in a couple of years. The sole reason attributed to this rosy picture of India becoming super power is its strong foundation of banking and finance. This strong foundation of India's banking and finance saved her from the entire global financial crisis in the past and will save her from them in the future also. In this connection, I am happy to know that the Department of Commerce(CA) of our College is organising a International conference in the thrust areas of banking and finance. Sure, this conference brings some thought provoking deliberations in the area and act as a catalyst to bring the needed reforms which aids our country in the policy making in banking and finance sector. My best wishes go to the organisers of this conference and sure this conference add another feather to the cap of the college in general and particularly to the Department of Commerce (C.A.). ALL THE BEST With Regards President Thiru. Jansons T.S. Natarajan President, Sengunthar Educational Trust Tiruchengode MESSAGE FROM SECRETARY AND CORRESPONDENT The significance of banking and finance is highly felt by the people of India, of late, due to demonetization of high currency notes and far reaching reforms taken by our legislators in seeing all the populace in the organized banking and financial space. More so, the technology also plays its contributing part in the areas of banking and finance. Digitalization of banking is the order of the day and all of us are slowly and steadily accustomed to it. In this connection, I wholeheartedly congratulate the faculty and student of commerce (CA) for organizing a conference on banking and finance. The topic of the conference is more apt and highly relevant in modern times. I strongly believe that this conference pave the way for productive discussions and deliberations and lay a broad contours for the future developments and advancements in the banking and financial sector. May I pray the God to shower his pedals for the success of the conference. ALL THE BEST Thiru. Er. R. Rajasekaran, B.E., Secretary & Correspondent, Sengunthar Arts & Science College, Tiruchengode MESSAGE FROM DEAN The banking and financial sector immensely contributes to the growth of economies all over the world, lest India. In this dynamic, fast changing and highly integrated economic and financial world, the real drivers are banking and financial. Without the contribution of these sectors, life of the people is really miserable. These sectors undivide the divided economic status of the people. The rapid advancements taking place in banking and finance sector, particularly in India greatly contributes to the standard of living of the common man. Kudos to the regulators and administrators for this. In the light of these developments, I am delighted to hear that the department of commerce (CA) of our College is organising a conference in the topic of banking and finance. I really congratulate the organisers for hosting this conference. May this conference lights the thoughts and innovations of the participants in a more meaningful and productive way. Wishing every one of you in this endeavor a great success. Prof. A. Baladhandapani, MA., M.Phil., Dean & Joint Secretary, Sengunthar Arts & Science College, Tiruchengode PRESIDENT DESK Prof. T. Rajeswari President- Primax Foundation Bangalore, Karnataka. Website: www.primaxfoundation.com www.primaxijcmr.com Greetings to one and all……. Primax Foundation is an innovative learning organization created to improve the quality of education in India. As one of the non-profitable organizations in the country, Primax focuses on high-quality, low-cost, and replicable interventions to address gaps in the education system. Primax Established in 2015, Registered under the Karnataka Societies Reg. Act 1960, Bengaluru, Karnataka and exempted u/s 12(A) & 80G under I.T. Act 1961. Primax Foundation is established with towering ideals of imparting quality and non-profitable services to the society through Journals, Seminars, Workshops, Educational Training & Skill Development, Study Circles, Counseling & Rehabilitation, Initiating Research Activities etc., for total personality development in the society. Primax Foundation is an upcoming Training and Development Center at Bangalore offering a variety of need based training programs, through on and off campus modes. The primary aim is to ensure employability for the students and molding them to suitably fit into all aspects of corporate requirements. In addition, its intention is to upgrade the quality of research work among the faculty members involved in Science & Humanities, Commerce, Management Education and the allied fields to ensure that all the research work undertaken, is gainfully employed by the industry, society and corporate world. Its operational objective is to disseminate, strengthen and enhance knowledge, across all sections of the society. Primax Foundation had organized one day International Level Conference in Association with Sengunthar Arts and Science College, Department of Commerce (CA), Tiruchengode, Tamil Nadu, the broad topic is “Finance and Banking” in that many eminent Resource persons have delivered their lecture in meticulous way at same time many delegates had presented their original paper about “Finance and Banking”, it was amazing and very useful to society and students fraternity. Through this, space I wish to reiterate ‘let us strive for successes to explore new horizons and keep up our head high’. “The future is not something we wait; it is something we should create. The pure taste of success can only be felt with a spoon of failure”. I hope the present Conference will bring awareness about the various issues connected with Banking sectors to the delegates and bring with fruitful deliberations. I wish all the best to the organizers. With Regards Prof. T.Rajeswari.,M.Sc.,M.A(Eng.).,M.B.A.,M.A(Soc) President- Primax Foundation. Phone: 08971725451 Email: [email protected] “The secret of life is not enjoyment, but education through experience”. And Experience is the only source of knowledge. : Swami Vivekananda MESSAGE FROM THE PRINCIPAL I am really happy to know that the commerce (CA) wing of our College is organizing a conference on finance and banking. This conference is one of the achievement of the department of Commerce (CA). Thanks to the untiring efforts of the faculty and students of the department in this respect. Banking and finance are the real growth drivers of any country, particularly India. But having said so, there are lot of issues that should be addressed in these sectors so that the benefits of these sectors really reaches man of last mile. Really and sincerely hope that this conference will act as an eye opener in addressing all banking and financial issues to benefit the poor and downtrodden of our society. May this conference reach a great and resounding success. Dr. S. Ravikumar, M.Sc., M.E., M.Phil., Ph.D., Principal Sengunthar Arts & Science College, Tiruchengode MESSAGE FROM HOD AND STAFF We are immensely pleasured to host the conference on finance and banking. Finance and banking are the vital areas to be taken care of by the country, like India, in order to prosper and deliver. Hence, the conference like this will provide a platform to discuss debate and decide all the issues these banking and finance sector faces today. We sincerely request all the audience to contribute to the real success of this conference. OUR BEST WISHES Mr. L. Rajendran, M.Com., M.Phil., (Ph.D.) Head, Department of Commerce (C.A.), Sengunthar Arts & Science College, Tiruchengode CONTENTS Page S. No Titles Authors Name No. 1 Impact of Demonestisation of Online Dr. M. Ragupathi & L. Rajendran 1 Shopping – A Study of Perceptions and Challenges Among Female Customers in Erode City 2 The Financiers: The Factual Progress P. Arul Kumar 6 Motorists of Indian Economy 3 Customer Perception Towards Green K. Balakrishnan 10 Banking with Reference to Tiruchengode Town 4 A Case Study on HRM Practices in HDFC Dr. J. Josephine Daisy & 13 Bank with Reference to Salem City T. Muthuselvi 5 Impact of Goods and Services TAX (GST) Dr. R. Mathavan & N. Dharmarasu 22 6 Modern Trends in E-Commerce Dr. R. Mathavan & K. Deepalakshmi 27 7 A Study on the Behavioral Biases of S. Devi & Dr. G. B. Karthikeyan 34 Investors and its Impact in Share Market Decision Making 8 Information and Communication Technology Dr. V. Gopal 41 Uses of Rural Development in India 9 A Study on Marketing Practice of Retailers in S. Kannan & Dr. V. Kamarasan 46 Fish Marketing in Ramanathapuram District 10 Emerging Trends of Housing Finance in Dr. P. Nirmala & V. Karthikeyan 53 India - a study 11 Contemporary Issues in Banking Sector Dr. A. R. Kanagaraj & K. Mahendran 59 12 An Impact of Training and Development R. Meenakshi & Dr. T. A. Tamilselvi 63 Strategy of Employees and its Role in Organizational Performance 13 GST Implementation in India M. Revathi & Dr. P. Raja 73 14 Comparative Study on E-Banking Services C. Muthuraj & Dr. T. Gayathri 75 Between Nationalized and Private Banks in Dindigul District 15 Penetration of Indian Banking Services in Dr. K. Naina Mohamed 83 The Globalised ERA 16 E-Tailing in India: ITS Issues, Opportunities V. Nanthini 88 and Growth 17 Digital India: E-Commerce and E- Dr. G. Anuradha & S. Natarajan 94 Governance 18 Sensory and Nutritional Quality of Sweet Dr. B. Sudha & P. Dhatchinamoorthi 100 Recipes Prepared Using Dates Palm Jaggery 19 Banking Products and ITS Customers G. Packialakshmi 107 20 Basic Concepts and Features of Goods and K. N. Prashanth Kuma & 110 Service Tax in India U. K. Basvarajappa 21 The Impact of Yoga in the Modern Corporate Dr. P. Nallasivam & J. Selvarasan 120 World 22 A Case Study on Tourism Finance With Dr. T. Sivasashanmugam & 124 Special References Towards India Syed Mohd Hussain 23 Systematic Investment Plan Dr. R. Mathavan & P. Santhidevi 130 24 Mobile Banking in India: Practices, S. Selvarani & S. Vijayabharathi 134 Challenges and Security Issues 25 Non-Banking Financial Company (NBFC) in K. Suthakar 147 India 26 Impact of GST on Indian Economy Dr. M. Thanagamesh & 156 Dr. N. Sivakumar 27 A Study on Role of Banks in Maintaining Dr. R. Thanga Selvi 160 Corporate Social Responsibility 28 A Study on Customer Awareness and Dr. S. Ganapathy & 165 Satisfaction Towards Thangam Alagarsamy ATM and CDM Services Provided by State Bank of India (With Special References to Karaikudi) 29 A Study on Goods and Service Tax in India Dr. P. Loganathan & 170 P. Thangaraj 30 Goods and Service Tax in India M. Vijay 177 31 Goods and Services Tax in India Dr. G. Periasami & P. Vijayalakshmi 180 32 A Study on Customer Satisfaction of Motor Dr. A. Saminathan & U. Visalatchi 184 Vehicle Insurance with Special Reference to National Insurance Company in Erode 33 A Study on Public Awarness of GST in Bank Dr. A. Saminathan & M. Yuvarani 191 Financing Sector 34 E-Commerce and Consumer Protection Dr. S. Saravanan 194 35 Challenges and Opportunities of E-Marketing Dr. P. Raja, M. Mahalakshmi & 198 in Present Scenario M. Surekha 36 Impact of GST on Banking Sector N. Santhi 203 37 Adoption of E-Banking Among Customers - Dr. T. Edwin Premkumar 208 A Qualitative Study 38 Participatory Notes in India Dr. S. Vijayalakshmi 212 39 Impact of GST on Hospitality Industry Dr. B. Sudha & S. Sekar 217 40 Customer Awareness on Internet Banking T. Rajamanickam 221 Towards Services Provided by Tamilnadu Mercantile Bank– Tiruchengode