Springer Proceedings in Business and Economics Adina Letiția Negrușa Monica Maria Coroş   Editors Remodelling Businesses for Sustainable Development 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022 Springer Proceedings in Business and Economics Springer Proceedings in Business and Economics brings the most current research presented at conferences and workshops to a global readership. The series features volumes (in electronic and print formats) of selected contributions from conferences in all areas of economics, business, management, and finance. In addition to an overall evaluation by the publisher of the topical interest, scientific quality, and timeliness of each volume, each contribution is refereed to standards comparable to those of leading journals, resulting in authoritative contributions to the respective fields. 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Adina Letiția Negrușa • Monica Maria Coroş Editors Remodelling Businesses for Sustainable Development 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022 Editors Adina Letiția Negrușa Monica Maria Coroş Faculty of Business Faculty of Business Babeș-Bolyai University Babeș-Bolyai University Cluj-Napoca, Romania Cluj-Napoca, Romania ISSN 2198-7246 ISSN 2198-7254 (electronic) Springer Proceedings in Business and Economics ISBN 978-3-031-19655-3 ISBN 978-3-031-19656-0 (eBook) https://doi.org/10.1007/978-3-031-19656-0 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland Foreword This volume contains the proceedings of the 2nd International Conference on Modern Trends in Business, Hospitality and Tourism, an annual international con- ference which aims to bring together researchers, practitioners, and scholars to share their research findings and expertise, and to discuss most recent trends, chal- lenges, and opportunities in the fields of business, hospitality, and tourism. The conference was held in a hybrid format (in person and online), in the Faculty of Business, Babeş-Bolyai University, in Cluj-Napoca, Romania, from May 12 to 14, 2022. The COVID-19 global pandemic has affected all areas of our lives and has had a significant impact on businesses and society at large, creating challenges and dis- ruption of businesses in different industries and sectors internationally. Nevertheless, the global pandemic has also led to a ‘re-thinking’ of business practices, and new opportunities that will accelerate the transformation to a more sustainable develop- ment are now being identified by businesses. The COVID-19 pandemic has indeed revitalised the societal debate about sustainability, in line with the 2030 United Nations Sustainable Development Agenda and its framework, which provides a template for sustainable development for businesses at the national and interna- tional levels. It is not surprising then that the theme of the 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism has been ‘Remodelling Businesses for Sustainable Development’. Through this theme, this global issue was addressed from different perspectives in relation to the practices of business sustain- ability within the following conference topics: • Smart and Sustainable Development Issues in the Digital Environment • Business Challenges and Opportunities During Crises • Sustainable Business Models • Innovation and Entrepreneurship • Changing Dimensions of Modern Business and Hospitality • Financing Alternatives for SMEs v vi Foreword • Challenges and Trends in Tourism and Hospitality • Modern Customer Experiences • Human Capital Leadership and Organisational Behaviour • Challenges and Opportunities in International Business • Global Capital Markets and Their Role in Investment Financing the Post- COVID- 19 Recovery • Corporate Governance • Classic and Alternative Approaches in the Fields of Accounting, Banking, Business Law, Economics, and Finance There were seven invited plenary presentations covering the different areas of the conference: Morris Altman (University of Dundee) talked on behavioural econom- ics and wealth creation and well-being, Ștefana Maria Dima (West University of Timişoara) on financial ratios for the companies’ market value in the hotel industry, Constantin Brătianu (National University of Political Studies and Public Administration) on the time paradox and strategic thinking, Konstatina Zerva (University of Girona) on digital nomads as new tourism segment, Alina Bădulescu (University of Oradea) on collaborative economy in tourism, Anca Yallop (Auckland University of Technology) on data analytics and ethics, and Adriana Manolică (Alexandru Ioan Cuza University of Iasi) on smart consumer and e-information. The conference programme included 32 presentations of research papers (co) authored by Romanian and international academic researchers – participants from Romania, India, Canada, France, New Zealand, Turkey, Spain, Portugal, Hungary, and the United Kingdom made the conference truly international in scope. I was equally impressed with the contribution of students at the conference, an applaudable initiative to feature and highlight young researchers’ work. Thirteen students, under the guidance and supervision of 12 academics from the Faculty of Business, presented research papers on various business topics such as organisa- tional behaviour, leadership, financial planning and analysis, stock management, marketing, and strategic management, bringing new perspectives to their fields of study. The 13 contributed papers in this volume were selected from 55 submissions reviewed by 27 reviewers from Romanian and international universities and research institutions. On behalf of the conference community, I would like to thank all reviewers who offered their expertise in evaluating the papers and provided valuable feedback to authors for improvement, all authors who submitted papers for consid- eration, and the invited speakers. Many thanks are due to the scientific committee chairs who have made every effort to ensure a pleasant and safe event. Notably, the careful planning of confer- ence activities, the wonderful Romanian cuisine participants had the opportunity to experience, and the memorable coach trip to Turda Salt Mine and Alba Carolina Citadel, two significant tourist landmarks in Transylvania, have made this confer- ence an unforgettable experience for all the participants. Thank you! Foreword vii All in all, the 2nd Edition of the International Conference on Modern Trends in Business, Hospitality, and Tourism in Cluj-Napoca was very successful, and we look forward to participating in the next edition. Auckland University of Technology Anca Yallop Auckland, New Zealand Contents 1 Responsive Design Thinking: Transitioning from Human-Centered to a Planetary- Centric Approach to Innovation. Principles and Perspectives . . . . . . . . . . . . . . . . . . . . . . 1 Dalia Poleac 2 Digital Nomad Tourism: The Experience of Living at the Destination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Konstantina Zerva, Raquel Huete, and Mónica Segovia-Pérez 3 Linking Destination Competitiveness to Performance. An Analytical Perspective . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Ioana Maria Dumitru 4 Exploratory Research on Using NFT for Selling Digital Art . . . . . . . 39 Florina-Gabriela Mitu and Marius Bota 5 Top Three Negotiation Tactics. Does Gender or Workplace Influence the Preference for Negotiation Tactics? . . . . 51 Daniel Măluțan 6 Income Inequality and Human Capital Acquisition. What Is the Role of Educational Institutions? . . . . . . . . . . . . . . . . . . . 67 Jakub Bartak, Łukasz Jabłoński, and Marius Dan Gavriletea 7 Exploring Relevant Factors Influencing Guests’ Satisfaction: Case Study - 4* and 5* Hotels in Mamaia Resort . . . . . . . . . . . . . . . . 85 Adina Letiția Negrușa, Ioan Cristian Chifu, Oana Ruxandra Bode, and Erika Kulcsár 8 Pricing Approaches on Airbnb. The Case of 2020 New Listings in Porto . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Fernanda Amélia Fernandes Ferreira, Valentin Toader, Rozalia Veronica Rus, and Oana Ruxandra Bode ix x Contents 9 The Use of Robotic Process Automation for Business Process Improvement . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117 Cătălin Nicolae Cebuc and Rozalia Veronica Rus 10 Social Enterprises Response to COVID- 19 – The Case of Romania . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133 Nicoleta Dorina Racolţa-Paina and Ana Monica Pop 11 Managing Careers. Meanings and Trends for Business Administration Students . . . . . . . . . . . . . . . . . . . . . . . . . . 151 Aurelian Sofică and Iuliana-Maria Levinschi 12 Smart City, Smart Tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167 Monica Maria Coroș, Delia Popescu, Iuliana Pop, and Georgică Gheorghe 13 The Relationship Between Tourism Destination Image and Loyalty: A Multidimensional Approach . . . . . . . . . . . . . . 189 Ovidiu I. Moisescu Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203