Chapter 14: Pictorial Modernism The early 20th century Pictorial Modernism -The early 20th century Communication and Transportation became more prevalent. Motorcar (1885), airplane (1903), motion picture (1896), wireless radio transmission (1895). The potential of abstractive & reductive drawing, including the simplifying of ornamental flourishes was being explored by designers. Beggarstaff Brothers James Pryde and William Nicholson, Beggarstaffs Brothers What Gestalt principles can you identify in these posters? The Beggarstaffs, poster for The Beggarstaffs, poster for Harper’s Magazine, 1895. Kassama corn flour, 1894 Plakastil (poster style) "Plakatstil" means "poster Lucian Bernhard style" in German. Plakatstil, was an early poster style of art that began in the early 1890's and originated out of Germany. poster for Stiller shoes, 1912. Plakastil (poster style) What are the graphic characteristics of Plakastil Lucian Bernhard style? Characteristics: • usually bold, straight font with very simple design. • flat presentation • shapes and objects are simplified while the subject of the poster remains detailed. • a strong central color poster for Priester matches, c. 1905. Plakastil: Lucian Bernhard Poster for Manoli, 1910 Flinsch Type Foundry, Trademark for Hommel Bernhard Antiqua, 1913. Micrometers, 1912. Lucian Bernhard, trademark for Manoli cigarettes, 1910. A simple M in a circle suggests the minimalism of future trademarks. Plaskastil: Hollerbaum and Schmidt Hans Rudi Erdt and Julius Gipkins Plaskastil: Hollerbaum and Schmidt Hans Rudi Erdt and Julius Gipkins Julius Gipkens, poster for Heinemann’s wicker Hans Rudi Erdt, poster for Never Fail safes, 1911. furniture, undated. Switzerland & Sach Plakat What are the characteristics of Sach Plakat(object style) poster? Niklaus Stoecklin, Bi-Oro poster, 1941.