Bachelor of Business Administration (BBA) Syllabus GUJARAT UNIVERSITY SYLLABUS FOR S.Y BBA SEMESTER III CORE COURSE-202 FUNDAMENTALS OF FINANCIAL MANAGEMENT Course Objectives: (1) To familiarize students with the concepts, tools and practices of financial management. (2) To understand the decisions to be taken by financial managers of business firms. Number of credits: 3 Lectures per week: 3 of one hour each Hours: 40 Unit Weightage Unit I 25% Unit II 25% Unit III 25% Unit IV 25% Total 100% Unit I: (10 hours) A) Finance Function: Meaning, Scope, Classification of functions (Long term-short term; Executive-Routine). Organisation of Finance Function (status and duties of a Financial manager : Treasurer and Controller). Objectives/Goals of Financial Management. B) Time Value of Money: Concept and numericals of Compounding and Discounting including annuity (excluding valuation of securities). Unit II: (10 hours) A) Management of working capital: Concept, Types, Factors affecting working capital needs, Operating cycle approach, Dangers of excessive and inadequate working capital. B) Cash Management: Meaning, Motives of holding cash, Functions/objectives of cash management, Cash budget (with numericals). C) Inventory Management: Meaning, Objectives of holding inventory, Factors affecting inventory, Techniques of inventory management :(1) EOQ (with numericals including discount concept), ABC Analysis(without numericals) (2) Reorder point (without numericals), D) Recievables Management: Meaning, Cost and benefits, size of of receivables, optimum credit policy and credit policy variables, (only simple numericals of receivables are expected.) GU/BBA/CBCS-June-2012 Page 1 of 46 Bachelor of Business Administration (BBA) Syllabus Unit III: (10 hours) A) Leverage: (numericals and theory) Operating leverage: Meaning, degree and effects of operating leverage on profits. Financial leverage: Meaning and degree Trading on equity: Meaning, benefits and risks (including EBIT-EPS analysis) Combined leverage. B) Concept and numericals on : (a) Financial Break-Even, (b) Indifference point Unit IV : (10 hours) Capital budgeting: A) Meaning and significance fo captial budgeting, Types of capital budgeting decisions. B) Techniques: (Meaning, Accept-Reject criterion, Advantages and Disadvantages, comparison and numericals based on each method.) 1. Payback period 2. Average Rate of Return 3. Net present value 4. Profitability Index 5. Internal Rate of Return Allocation of marks for question paper Units Marks out 70 Unit 1 17 marks (A) 08 (B) 09 Unit 2 18 marks (A) 06 (B) 07 (C and D) 07 Unit 3 17 marks (A) 08 (B) 09 Unit 4 18 marks (A) 06 (B) 12 Note: Question no.5 shall include MCQs such that equal weightage is given to all units and they could be from any one/two /three or all sub-units. GU/BBA/CBCS-June-2012 Page 2 of 46 Bachelor of Business Administration (BBA) Syllabus TEXT BOOKS: 1. Financial Management-Principles and Practice: C.Sudarsana Reddy, Himalaya Publishing House. REFERENCE BOOKS: 1. Financial Management: Text, Problems and cases: M.Y.Khan and P.K.Jain :Tata McGraw Hill Education Pvt. Ltd. 2. Financial Management P.V. Kulkarni and B.G. Satyaprasad. 3. Essentials of Financial Management: I.M.Pandey, Vikas Publishing House Pvt. Ltd. 4. Financial Management : Prasanna Chandra. 5. Financial Management : Dr. V.k. Palanivelu, S. Chand. 6. Financial Management : Sheeba Kapil, Pearson. 7. Financial Management : Rajiv Srivastav and Anil Mishra, Oxford university press. Topics for Assignment : 1. Introduction to Contemporary issues like: JIT systems, Out sourcing, Computerised inventory control system. 2. Techniques of controlling inflows and outflows in modern times. 3. Captial Rationing and its relevance in capital budgeting decisions. 4. Capital Structure: Meaning and Features of an ideal capital structure. 5. Relationship of finance with economics, accounts and other disciplines. Topics for Presentation/Seminar: 1. Managment of working capital in India. 2. Emerging role of finance managers in India. 3. Effect of high and low operating and financial leverage for a business. 4. ABC analysis of debtors. GU/BBA/CBCS-June-2012 Page 3 of 46 Bachelor of Business Administration (BBA) Syllabus GUJARAT UNIVERSITY SYLLABUS FOR S.Y BBA SEMESTER III CORE COURSE – 201 INTRODUCTION TO MARKETING MANAGEMENT Introduction: The field of management has undergone a sea change and has today assumed a form of a profession with a well-defined body of knowledge. This knowledge is continuously evolving and newer trends are constantly emerging. Now it has become utmost necessary for everyone to have knowledge of this field. Objective: This subject is designed to provide a basic understanding of the subject of marketing management to the students. What marketing management is? How it has evolved during the time? What can be marketed and How it can be marketed? The second part of the same subject (offered in the fourth semester) will throw light on the variables of marketing mix and the marketing strategies related to it. Total Hours : 40 Number of credits: 3 Lectures per week: 3 of one hour each Unit Weightage Unit-I 25% Unit-II 25% Unit-III 25% Unit-IV 25% Total 100% UNIT I: Introduction to Marketing (10Hours) E) Scope and Importance F) Core Marketing Concepts G) Marketing as a Function H) Marketing Orientations or Concepts I) Difference between Selling & Marketing J) Marketing Process K) Marketing Mix - Developing the Marketing Mix - The Role of Marketing Mix in Marketing Planning and Marketing Strategy - Choosing the Optimum Marketing Mix GU/BBA/CBCS-June-2012 Page 4 of 46 Bachelor of Business Administration (BBA) Syllabus UNIT II: Market Segmentation, Targeting and Positioning (10 Hours) L) What is Market Segmentation? M) Benefits of Segmentation N) Bases of Segmentation O) Target Marketing - Positioning UNIT III: Buyer Behaviour and Marketing Research (10 Hours) - What is Buyer Behaviour? - Meaning and Importance - Buyer Behaviour Models - Buying Characteristics Influencing Consumer Behaviour - Buyer Decision Making Process (including Buying Roles and Types of Buyer Behaviour) - Factors Influencing Organizational Buyers UNIT IV: Marketing Research and Marketing Information Systems (MkIS)(10 Hours) P) Definition of Marketing Research Q) Objectives and Importance of Marketing Research R) Process of Marketing Research S) Applications of Marketing Research T) Limitations of Marketing Research U) Introduction of MkIS V) Components of a MkIS Text Book : 1. Marketing Management; Dr. K.Karunakaran, Himalaya Publishing House, 2009 Edition. Reference Books: 1. Marketing Management, 13th Edition: A South Asian Perspective, Abraham Koshy and Mithileshwar Jha, Philip Kotler and Kevin Keller. 2. Marketing Management, Rajan Saxena, 4th Edition, Tata-Mcgraw Hill. 3. Marketing Management – Global perspective, V S Ramaswamy and S Namakumari, Indian context; 4th Edition Macmillan Publishers India Ltd. Topics for assignments: C) Ten entities that can be marketed. D) Difference between product and service. E) Holistic Marketing Concept. F) Bases of Segmentation for the following products: Books, Shoes, Mangal sutra, Broom, Printer, Cosmetic Lenses, Ready made Furniture (Full Bed Room Set) and Pen drive. GU/BBA/CBCS-June-2012 Page 5 of 46 Bachelor of Business Administration (BBA) Syllabus Suggested topics for seminars and presentations: C) Consumer buying behaviour for consumer durables, two wheelers and digital products. (Any two products) D) Societal marketing by local/state/central government of India. E) Product line and product mix of any one company. F) Target market of any 3 companies in/for last 5 years. GU/BBA/CBCS-June-2012 Page 6 of 46 Bachelor of Business Administration (BBA) Syllabus GUJARAT UNIVERSITY SYLLABUS FOR S.Y BBA SEMESTER III CORE COURSE – 203 BASIC HUMAN RESOURCE MANAGEMENT Any organization is made up of four basic resources – Men, Material, Money and Machinery. It is people that make use of non-human resources and hence are considered most significant resources in an organization. Better educated, more skilled and well aware of their interest are few distinguishing characteristics of modern human resources. Human resource management is an art of managing human capital in such manner that they give best to the organization. Objectives:- G) To impart the fundamentals of Human Resource Management to the students. H) To introduce HRM as an integral managerial function while focusing on pre- procurement, procurement and development of human resources. Number of credits-: 3 Lectures per week: 3 Total Sessions: 40 Unit Weightage Unit I 25% Unit II 25% Unit III 25% Unit IV 25% Total 100% UNIT-I Introduction to Human Resource Management and Pre-Procurement Introduction W) Definition, Scope and Objectives of HRM Pre-Procurement C) Human Resource Planning: Definition of HRP; Process (including demand forecasting methods – managerial judgement, work study, ratio-trend analysis and Delphi technique)and supply forecasting methods (management inventory , skill inventory, inflows and outflows , turnover rate, conditions of work and absenteeism) D) Job Analysis: Meaning of Job analysis, Process of job analysis(including methods of data collection – interview, questionnaire, observation ,checklist, diary, technical conference. GU/BBA/CBCS-June-2012 Page 7 of 46 Bachelor of Business Administration (BBA) Syllabus UNIT-II Procurement G) Recruitment : Definition and process of recruitment. H) Selection : Definition ; Types of selection tests ( in detail ) – personality, interest, graphology, medical, ability, aptitude, psychomotor, polygraph test ; Factors to be considered while choosing selection test- reliability, validity, objectivity and standardization. Meaning of interview, types of interviews ( in detail )- one to one , sequential , panel , structured, unstructured, mixed, behavioral, stress. Common interview problem, interview do’s and don’ts. I) Orientation : Meaning , types of orientation programmes – formal and informal, individual and collective, serial and disjunctive, investiture and divestiture. UNIT-III Development 2. Job Design : Definition , Methods of job design- work simplification, job rotation, job enrichment, job enlargement , autonomous or self directed team , high performance work team. 3. Development : Definition of development , need and objective of development, methods of development – understudy assignment, committee assignment, transaction analysis, organization development, role play, in basket exercise. 4. Career planning : Concept of career, career planning and succession planning, career stages – Exploration , Establishment, Mid-career, Late career and Decline. UNIT-IV Evaluating and Rewarding Employees 8. Performance Appraisal : Definition and Importance of Performance Appraisal, Methods of Performance Appraisal ( 360 degree feedback, MBO, Critical Incident, Forced choice and rating scale method ) , problems/errors in P.A. – Spillover Effect, leniency effect, halo effect, primacy and recency effect , central tendency, status effect. Definition of job evaluation, importance of job evaluation, difference between performance appraisal and job evaluation. 9. Promotion, Transfer and Separation : Promotion : Definition , Types – vertical , horizontal , dry; Principles of promotion including bases of promotion – Seniority , Merit or both. Transfer : Definition , Types- Production, Replacement, Versatility, Shift, Remedial. Separation: Definition , Types – Layoff, retrenchment, dismissal, resignation, V.R.S. Text Book : Human Resource and Personnel Management – Text and Cases; K.Aswathappa; Tata McGraw Hill ; 4rd Edition. OR Latest Edition. Reference Books : 6. Personnel Management and Industrial Relations; N.G.Nair and Latha Nair ; S. Chand ; 1st Edition reprinted in 2004. [ Particularly for Section I, Topic 4, GU/BBA/CBCS-June-2012 Page 8 of 46 Bachelor of Business Administration (BBA) Syllabus Career planning and development ] 7. Human Resource Management – Text and Cases;S.S.Khanka; S. Chand; 1st Edition reprinted in 2009. 5. Topics for Assignment : 1) Difference between HRM and Personnel Management 2) Qualities of HR Manger 3) Difference between education, learning, training and development. 4) Evolution of H.R.M. 6. Topics for Presentation/Seminar 1. Principles of effective orientation programme. 2. Job Description and Job specification 3. Performance Appraisal methods (Psychological appraisal, Assessment centre) 4. Methods of Job Evaluation 5. Functions of Human Resource Management GU/BBA/CBCS-June-2012 Page 9 of 46 Bachelor of Business Administration (BBA) Syllabus GUJARAT UNIVERSITY SYLLABUS FOR S.Y BBA SEMESTER III CORE COURSE –204 MANAGERIAL ECONOMICS – I Objective: To Familiarize the students with concepts and analytical tools in Managerial Economics applied in a variety of day-to-day business situations. Total Hours : 40 Number of credits: 3 Lectures per week: 3 of one hour each Weightage Unit Unit-I 25% Unit-II 25% Unit-III 25% Unit-IV 25% Total 100% Unit 1: (10hours) CHAPTER 1: INTRODUCTION (3) (cid:153) Definition of Managerial Economics. (cid:153) The nature and scope of Managerial Economics (cid:153) Relationship of Managerial Economics with other disciplines. (Mathematics, economics, statistics) CHAPTER 2: DEMAND DISTINCTION (2) (cid:153) Producers’ Demand and Consumers’ Demand (cid:153) Demand for Durable goods and Non durable goods. (cid:153) Firms’ Demand and Industries’ Demand. (cid:153) Short run Demand and Long run Demand. (cid:153) Derived Demand and Autonomous Demand. (cid:153) Sect oral Demand and Market Demand. GU/BBA/CBCS-June-2012 Page 10 of 46