Editor & Publisher 'THE ONLY INDEPENDENT WEEKLY JOURNAL OF NEWS PAPERING The nation's premier award for our a lifestyle section is Big News The Orange County Register's Accent Section: Recipient of the JCPenney-Missouri Award for Best Lifestyle Section Big News? Absolutely. Accent received first place — "General Excellence Lifestyle Sections" — for newspapers with circulation of 300,000 or more. Judges were looking for lifestyle sections and feature articles that would bring the readers back for more and help them lead richer lives in the process. Accent's "irmovation and service to the reader" were the keys that propelled it past every other major newspaper. The JCPenney-Missouri Award is another example of the Register's innovative appeal — the newspaper of the '90s. And that's Big News, indeed. ORANGE^COUNTY W»'n on Onmgo County's side. Represented by CWO&O DaiK'CourierNcws I Gambling: \o-win proposition? '^f^Courier-Nezvs smt Bush iiui> ask ConKrcss Bush pick«i Marti lo OK atUck against Iraq a.*. m*w lnhor chk Ationglas^ (xmgress hammers uutabudfjet Announcing our new look — in tune The rise, fall and E^n tax rate redemption Dan Walker may shrink as with today. t it kdirgf cit>' gittw's The Courier-News focus is on expanded business sections c/.ur* Phone chtc: ^our finjicrs do and in-depth local to rc^n U*r fhc walkinj; and the 'i(K“llin)’ revt.yMt^ news coverage. We're better than ever! ^^'Courier-News 300 Lake Street, Elgin, IL60121 Call 708/888-7730 to subscribe Proof positive... Nikon’s scanner performs picture perfect, professional pre-press processing. 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Impressed? Phone or write ^ for complete details: Nikon Electronic Imaging, Dept. EB-1, 101 Cleveland Ave., Bayshore, NY 11706, (516) 222-0200 Ext. 324. Or call ^ 1-800-NIKON-US for the dealer nearest you. Nikon. ^ ELECTRON! C IMAGING 01990 Nikon Inc. Mac* II is a registered trademark of Apple (Computer, Inc. MS-DOS* is a registered trademark of Microsoft Corporation. UNIX* is a registered tradenurk of AT&T. Kodadttome is a regiMered trademark rd Eastman Kodak Company. EDITOR & PUBLISHER CALENDAR OF EVENTS Editorial workshop JANUMT FCaiUAIV MMCH SMTWTfS SMTWTFS SMTWTFS 12 3 4 5 1 2 1 2 6 7 8 91011 12 3456789 3456789 13141516171819 10111213141516 1011121314 1516 2021 22 2324 25 26 171819 202122 23 1718192021 2223 By Roy H. Copperud 2728293031 2425262728 24 2526 272829 30 31 FEBRUARY 7-9—National Press Photographers Association, Digital Photography No. 700 Conference, Fairmont Hotel, Dallas, Texas. 7-9—UT-TPA Press Institute and Tennessee Press Association, Winter Convention, Sheraton Music City, Nashville. 10-15—ANPA/INMA, 1991 Newspaper Executives Marketing Seminar, Webster’s New World Dictionary of Media and Commu¬ Houston, Texas. 12- 13—Audiotex Group, Second Annual Conference, Talking Newspapers: nications, by Richard Weiner. Prentice Hall Trade. 538 Voice Information Services Opportunities, Hyatt/Airport, Atlanta, Ga. pages, $29.95. 13- 14—Research and Engineering Council of the Graphic Arts Industry Inc., 7th Prepress Seminar, Tampa Airport Marriott, Tampa, Fla. This book, containing more than 30,000 definitions from 14- 16—California Newspaper Publishers Association, 103rd Annual Con¬ vention, Hyatt Regency Monterey, Monterey, Ca. interacting fields that do not always speak each others’ 17-20—Suburban Newspapers of America, Winter Publishers’ Conference, languages, draws upon technical terms as well as jargon Marco Beach Hilton, Marco Island, Fla. from journalism, advertising, book production, broad¬ 20-23—Poynter Institute for Media Studies, Inventing the Future II Confer¬ casting, film, graphic arts, marketing, photography, print ence, St. Petersburg, Fla. 24-26—SNPA Foundation, Key Executives Conference, Hyatt Regency media, printing, public relations, telecommunications, Westshore, Tampa, Fla. theater, and other communications fields in the United 23- 25—Great Lakes/Midstates Newspaper Production Conference Inc., 46th States, Canada, and the United Kingdom. Richard Annual Meeting, Adam's Mark Hotel, St. Louis, Mo. Weiner, the author, is a well-known public relations con¬ 24- 27—Newspaper Advertising Co-op Network, Sales Conference and Orientation Workshop, Sheraton New Orleans Hotel, New Orleans, sultant who has written seven other reference works. La. A teacher and lecturer as well as an author, Weiner is 24-27—Inland Press Association, Key Executives Conference, The Registry Resort, Scottsdale, Ariz. perhaps most widely known as the creator of the campaign 27-3/3—Association of Free Community Papers, Mid-Winter Conference, for the Cabbage Patch Kids dolls. An editorial board for Marriott's Sam Lord’s Castle Resort, Barbados. the media dictionary included the American Newspaper Publishers Association, the American Society of Newspa¬ MARCH 1-2—Oklahoma Press Association, Ad Managers Meeting, Oklahoma per Editors, and 14 comparable organizations from adver¬ City. tising, graphic arts, broadcast music, marketing, commu¬ 7- 10—SNPA and SNPA Foundation Leadership, Mid-Winter Board Meet¬ nications, broadcasting, and other fields. ings, Key West, Fla. 8- 10—The Society of Professional Journalists', Region 3 Conference, This report is not a review in the customary sense. Atlanta, Ga. Rather, it is a brief description of the book, intended to Seminars/Workshops/Clinics give the reader the information necessary to decide whether it would be useful to him. Reference books gener¬ FEBRUARY ally get short shrift from reviewers, or no shrift at all. This 7—New England Newspaper Association, Covering Business in the is understandable, considering the limited interest such 1990s Workshop, Park West Hotel, Marlborough, Mass. books have for general readers. A qualified critical 8-9—ICMA, Fleet Management Seminar, Embassy Suites Hotel, Denver, reviewer of Weiner’s dictionary, apart from Weiner him¬ Colo. 10- 15—ANPA/INMA, Newspaper Executives Marketing Seminar, The self, might be impossible to find. Houstonian, Houston, Texas. At any rate, the book will pass muster by any intelligent 11- 15—Graphic Arts Technical Foundation, Introduction to Web Offset Press reader. The definitions are lucid and incisive. The typogra¬ Operating, GATF International Headquarters, Pittsburgh, Pa. 14-15—New England Newspaper Association, District Manager Training phy is readable and the layout and design are attractive. Workshop, Sheraton Inn & Conference Center, Boxborough, Mass. The book was an intense labor of love, on which Weiner 17-21—Gannett Foundation Media Center, Technology Studies Seminar for worked nine years. Such devotion is the sine qua non of Educators, Journalism Bldg., Columbia University, New York City. certain kinds of books, of which this is one. 17-23—American Press Institute, Executive Editors and Managing Editors Seminar, Reston, Va. Weiner comments that he tried not to be esoteric or 19-22—Graphic Arts Technical Foundation, Color Controls and Printing pedantic, and he succeeded. His style is engaging, and his Process Standards, GATF International Headquarters, Pittsburgh, scholarly approach does not exclude touches of whimsy, Pa. adding amusement to information. 24-27—SNPA Foundation, Seminar on "Local News,” Myrtle Beach, S.C. 24- 3/2—American Press Institute, Feature and Lifestyle Editors Seminar, The following entries have been chosen as amusing Reston, Va. curiosities. Weiner is, after all, a serious-minded fellow. 25- 3/1—Graphic Arts Technical Foundation, Sheetfed Offset Press Operat¬ Did you know that: A flopper is a person in an audience ing, 2/26-3/1—Process Color Stripping, GATF International Head¬ quarters, Pittsburgh, Pa. who seeks a better seat than the one for which he holds a ticket, such as someone who moves from the balcony to MARCH the orchestra. 3-8—Poynter Institute for Media Studies. Ethical Decision Making Seminar A flasher is not what you think. In this book, it is an and Informational Graphics Seminar, St. Petersburg, Fla. 3-9—American Press Institute, Management and Costs Seminar, 3/10-3/ electrical advertising sign that turns on and off in rapid 15—Circulation Sales and Marketing Strategies Seminar, Reston, sequence; lede, believe it or not, is the correct, original Va. spelling for lead, as used in journalism. Vol. 124. No. 04 January 26,1991 Editor & Publisher, The Fourth Estate (ISSN:0013-094X) is Barn door is another surprise, a shutter that controls the published every Saturday by the Editor & Publisher Co. Editorial and business offices at 11 spotlight beam; George Spelvin is a name used on a theater West 19th Street., New York, N.Y. 10011. Cable address "Edpub, New York." Second class postage paid at New York, N.Y. and additional mailing offices. Printed at Hughes Printing Co.. program to conceal the performer’s real name, perhaps East Stroudsburg. Pa. 18301. Titles patented and registered and contents copyrighted 1990 because he or she is appearing in more than one role; by Editor & Publisher Co., Inc. All rights reserved. Annual subscription $45.00 in the United interrobang is a punctuation mark combining an exclama¬ States and possessions, and in Canada. All other $86.00. No claims for back issues honored after one year. tion point and a question mark, used to convey disbelief. Postmaster: Send change of address to Editor & Publisher Co.. 11 West 19th Street. New Thus spake Richard Weiner. York, N.Y. 10011 2 EDITOR & PUBLISHER for January 26, 1991 Skiing is in full swing at Sugarloaf, ME and throughout all of New England. courtesy of Sun-Jouma^Nevwp^r Busy ski slopes mean big business for New England retailers! With over 200 alpine and cross country ski areas, New England is the busiest winter playground in the Northeast. When the crowds head north, steer them to your store with your retail ads in these New England newspapers. MASSACHUSETTS CONNECTICUT RHODE ISLAND Bangor Daily News (M) Boston Globe (M&S) The Advocate (Stamford) (AD&S) The Newport Daily News (E) Maine Weekend Boston Herald (M&S) The Bridgeport Post (M&S) Providence Journal-Bulletin (M/E) Sun-Journal (M) Cape Cod Times (Hyannis) (M&S) The Day (New London) (M&S) The Providence Sunday Journal (S) Sunday Sun-Journal (S) The Enterprise (Brockton) (E&S) Greenwich Time (AD&S) The Westerly Sun (E) Maine Sunday Telegram (S) The Daily Transcript (Dedham) (E) Hartford Courant (M&S) Portland Press Herald (M) Gardner News (E) The Hour (Norwalk) (E) Portland Evening Express (E) The Sun (Lowell) (E&S) Manchester Journal Inquirer (E) r Daily Evening Item (Lynn) (E) Record-Journal (Meriden) (M&S) NEW HAMPSHIRE The Middlesex News (E&S) Middletown Press (E) The Standard Times (New Bedford) (E&S) New Britain Herald (E) Concord Monitor (E) The Patriot Ledger (Quincy) (E) Waterbury Republlcan-American (M) Union Leader (M) Union-News (Springfield) (AD) The Sunday Republican (S) Nashua Telegraph (E&S) Republican (Springfield) (S) New Hampshire Sunday News (S) The News Tribune (Waltham) (E) Daily Times and Chronicle (Woburn) (E) Telegram & Gazette (Worcester) (ME&S) Rutland Herald (M&S) What willyour Readers and Advertisers think of your paper after id printedon a new press? Wfe can help you find out- Before you buy We’ll Run a Sample of Your making this investment! Newspaper on Our Presses. And we have a way for you to find Would you buy an _ out what they think. expensive new car without We’ll print your paper driving it first? for you. On our presses. With We suggest that before either flexo, offset, or both. you consider the single largest Then, you can take capital expenditure a newspa¬ these newspapers and show per can make, see what your them to your readers and readers and advertisers think advertisers. You can form of your paper after it’s printed focus groups and find out on a new press. what they like and don’t like After all, they’re the reason you are about your future newspaper. Offset or Flexo-Your Choice set technology, we can present the unbiased facts for both processes. All we need from you is your film or origi¬ nal art. 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Evwy Dimension in Print'" Newspaper Press Division, 333 Cedar Ave., Middlesex, NJ 08846 908 469-6600 FAX: 908 469-8946 Editor & Publisher Charter Member Audit Bureau ABP Audit 0* Circulations THE FOURTH ESTATE Bureau Membar ANR\ American Newspaper Robert U. Brown, President Jemss Wright Brown Ferdinend C. Teubner, Publisher Publisher, Chairmen of the Board, 1912-1959 Publishers Association 6 mo. avg. circulation June 1990—28,217 The Oldest Publishers and Advertisers Military censorship Newspaper in America With which have been merged: The Journalist established “A senior Air Force officer opened his briefing here last week by March 22,1884; Newspaperdom established March, 1892; the Fourth Estate, March 1,1894; Editor & Publisher, June telling an auditorium filled with reporters; ‘Let me say up front that I 29,1901; Advertising, January 22,1925. Editor don’t like the press. Your presence here can’t possibly do me any Robert U. Brown good, and it can hurt me and my people.’ ” Managing Editor John P. Consoli That was the last paragraph in a dispatch Jan. 21 from Malcolm W. Associate Editors Browne to the New York Times from Dhahran, Saudi Arabia, in David Astor, Tony Case, George Garneau, Ann Marie Kerwin, which he reported on censorship problems in that area. James Rosenberg The officer’s comment seems to be typical of some military types Midwest Editor Mark Fitzgerald who think they should be entitled to wage their own private war Washington Editor without accounting to anyone. The officer ought to be identified and Debra Gersh forbidden by his superiors to have any dealings with the press. With West Coast Editor M. L, Stein an attitude like that, how can he or other officers like him be honest in Copy Editor their briefings? George W. Anderson Advertising Manager Practically everyone in the press warned the Pentagon and top Steven A. lownsley brass that the “security review” arrangements announced earlier Sales Representatives Robert N, Glassman, Richard H. Henrichs, this month would not work. Browne’s dispatch related numerous Robert J. Mathes, Roger J. Power Jr., incidents when pool dispatches were held up even after initial clear¬ Janell C. Teubner Advertising Production Manager ance and reporters were ordered to withhold information which later Louise Villani was released either in Washington or by military commanders in Classified Advertising Manager Sandra Lewis their daily briefings. Circulation Manager The American people are beginning to question the reasons for H. Kratos Vos military restriction on information. After more than 12,000 airplane Editorial Production Manager Orlando Velez sorties, why don’t we have more information on what they have Photocomposition Manager accomplished? The American military have belatedly and reluctantly Janice Zwingli Promotion Manager acknowledged that the Iraqi air force is virtually intact. Gerianne M. Smart The Pentagon and its civilian as well as military chiefs must level OFFICES with the American people through the press or they are going to lose General: 11 West 19th Street, New York, N.Y. 10011; (212) 675-4380; FAX PHONE: (212) whatever home front support they now have. 929-1259 Chicago: 8 South Michigan Avenue, Suite 501, Short-lived freedom? Chicago, II. 60603; (312) 641-0041; FAX (312) 641-0043. Mark Fitzgerald, Editor; Richard H. Henrichs, Sales Representative. The euphoria experienced by the press of the free world when the Washington, D.C.: National Press Building, Suite Soviet Union embraced a law guaranteeing press freedom was shat¬ 1128, Washington, D.C. 20045; (202) 662- 7234; FAX (202) 662-7223. Debra Gersh, Edi¬ tered last week when Mikhail Gorbachev called for the suspension of tor. that law. He was the beneficiary of press fi’eedom when everything Long Beach: 369 Seville Wav, Long Beach, Calif. 90814; (213) 597-1159; FAX (213) 597-1776. was going his way. His attitude obviously soured when a large part of M. L. Stein, Editor. the Soviet press turned against him and his repressive actions in the Los Angeles: 3250 Wilshire Blvd., Ste. 801,90010; (213) 382-6346, FAX (213) 382-1108. W. Mar¬ Baltic states. shall—Scott, Marshall, McGinley & Doyle Inc., Advg. Reps. Fortunately, he backed down on his original proposal to revoke the San Francisco: 450 Sansome St., Ste. 1420, law but he did get approval of the deputies for a committee to work 94111; (415) 421-7950, FAX (415) 398-4156. P. Scott—Scott, Marshall, McGinley & Doyle out “measures to insure objectivity” in news coverage. That could be Inc,, Advg. Reps. the first nail in the coffin of the Soviet free press. INDEX TO ISSUE Telecommunications Calendar.2 Classified Ads.47 Editorials.6 The special section in this issue should be exciting reading for all Editorial workshop.2 Legal .. 23,27 newspaper executives. It describes and explains new methods to Letters., .7 News Tech 30 serve readers with instant information which also provide new finan¬ Newspeople in the News.24 cial opportunities for newspapers in this new age of technology. “The Shop Talk at Thirty.....56 Syndicates .38 U.S. is the leader in news communications technologies and Amer¬ Weekly Editor.16 ican newspapers are playing a pre-eminent role,” one expert writes. Microfilm copies of Editor & Publisher are available in 16mm This could be the start of something big. mUnicirvoefrislmity, M35imcromfi lmmsic rIonftielrmn aatinodn al1, 0350m0m N omritchr oZfeicehbe Rfrooamd;, Ann Arbor, Ml 48106. 6 EDITOR & PUBLISHER for January 26, 1991 Letters to the Editor Prior restraint and the Sixth Amendment NEWSPAPERDOM® . . . 50 years ago 1 assume that support for your edi¬ reversed gag order from Judge torial “Prior restraint,” appearing in Hoeveler. No one—apart from Man¬ The Associated Press announces the issue of Dec. 1,1990, is as unanim¬ uel Noriega’s lawyers and Judge the formation of Press Association ous as can be among publishers and Hoeveler, 1 guess—seems to have Inc. to produce new revenue from broadcasters. I am also in agreement any qualms whatsoever about the activities including radio news that prior restraint in any form is effect CNN’s release of the Noriega reports to non-members, exploitation unconstitutional. tapes will have on the accused’s of the commercial possibilities of However, I find something missing chances of getting a fair trial. inventions and processes developed from the reactions of those publishers If the press is going to argue against in the AP laboratory to improve news and broadcasters falling all over prior restraint, fine, but shouldn’t and photo transmission, etc. Since themselves to denounce the now- there be some acknowledgement—by 1935, 100 patents have been obtained CNN, at least—that the release of by AP on these devices which patents those tapes, which should never have are being assigned by AP to Press been made or given the press, may Association Inc. Some small newspa¬ Corrections trample at least a little bit on Norie¬ per members voice objection to sell¬ ga’s Sixth Amendment rights? Would ing AP news to their competitors in a more sympathetic defendant be the radio field. Due to a production error, the first treated differently, and if so, why? two lines were dropped from an E&P * if Which brings me to an interesting story (Jan. 12, p. 27) about Advance paradox appearing in the same issue. The “school of practical journal¬ Publications' participation in a The article concerned the Georgia ism” started in 1935 by the New York recycled newsprint mill. Public TV Network’s refusal to allow Daily News has been so successful in The paragraph should have read; a Libertarian gubernatorial candidate training college graduates for newspa¬ “Advance Publications Inc., (who was on the ballot) to appear on a per work that the News now is unable parent company of the Newhouse televised debate between Republican to place on its staff all who have com¬ Newspaper Group, announced that and Democratic candidates. The pleted their apprenticeships. The on Jan. 1 it would acquire an interest defense for this ludicrous behavior, as managing editor of the News has writ¬ in Bowater Inc.’s new recycled news¬ stated by a U.S. Circuit Court judge ten to 25 newspapers seeking to find print mill in Calhoun Tenn.” was that “by forcing the inclusion of jobs for the graduates elsewhere. (E&P first reported Newhouse Libertarians, public television might Richard Clark, managing editor, says interest in the Calhoun operation and shy away from controversy” because this is the first time a newspaper has its possible participation in a future it might lead to “a cacaphony” of admitted it has trained more talent Smurfit recycled newsprint mill in differing views appearing on the air¬ than it can use. New York state in its issue of July 14, waves. From Editor & Publisher 1990.) (Continued on page 44) Jan. 25, 1941 * * * In a Dec. 8 article on Page 37, a few figures in the Quebecor financial NOW! report were wrongly stated. Net profit of S24 million (Cana¬ dian), after an extraordinary gain of $42 million after tax, was for the nine- JANE’S month period ending Sept. 30, rather than for the quarter. ON Also, the per-share results for the nine-month period should have read $1.02 rather than $102. DEFENSE * * * The headline on a Dec. 15 story Put the unfolding military about Grit was inaccurate. situation in perspective every The headline wrongly stated: “Grit to close.” It should have stated: week for your readers with “Sunday Grit to close.” The publica¬ Jane's on Defense. Written by tion that is closing has a circulation of the experts who publish Jane's 22,000. Grit Magazine continues to Fighting Ships, this highly publish with a circulation of 400,000. readable and authoritative column * * * reveals inside news concerning A listing of ownership changes at military defense around the world. weekly newspapers last year (E&P, Jan. 5, PP. 58 and 61) incorrectly For more information, call Connie White, placed the Forecaster of Falmouth, The New York Times Syndicate, Maine, and Casco Bay Weekly of at 800-972-3550 or (213) 785-9613. Portland, Maine. EDITOR & PUBLISHER for January 26, 1991 7 r= A Lot Can Happen Between 9 & 5. SAN FRANCISCO- 9:00 a.m. Wednesday, January 16, 1991, we wait. Then we're alerted by CNN. At 3:45 p.m. PST, on a moonless night thousands of miles away. Operation Desert Storm began what the President later would i call, "The liberation of XKuwait..." \ Within moments of the \ ^ first allied air strike over ^ \ Iraq, The Examiner ' began printing the Extra War edition. By 5:00 p.m., as events unfolded in the Gulf, Bay Area commuters were pouring out of their offices hungry for information. They were met with the San Francisco Examiner - perhaps the first newspaper in America to hit the streets with the news that war had, indeed, begun. f