CORA AIT Strategy Raising Public Awareness & Demanding Government Action August 2012 AGENDA  CORA AIT strategy  Previous advocacy efforts  2012 Activities Reducing Illicit Trade In Canada: Three-Pronged Strategy – Key Focus Areas 1 Government Raise Public Awareness & Demand Engagement / CORA, Gov’t Action (& Freeze Taxes) Finance Campaign Plans S E 2 V Law Enforcement I T Disrupt Illicit Supply Chain, Security, C / Intelligence E Distribution & Manufacturing Legal J B O 3 Commercial / Build & Leverage Insights in Illicit SP&I Market Info Levels and Trends But First – A Look Back At Past Campaigns 2009 - 2011 Cash Crime Children Convenience s e g a s s e M Convenience Store Coalitions Association s e c i o V 2009 2010 2011 ITCAN Paid Advertising Grassroots Retailer Mobilization NCACT Campaign On Social Campaigns Campaign Consequences Of Contraband s n g i a p m a C Our Campaigns Have Delivered Some Success… May / June 2008 June 2009 April 2010 April 2010 April 2011 5 Public Safety hearings Cornwall border Joint Federal / Ontario Public Safety hearing Conservatives release election on illegal tobacco. temporarily moves to Cornwall Task Force is on illegal tobacco. platform with 2 promises on May 2008 Canadian soil lauMncahrecdh. 2010 September 2010 contraband: 1. Mandatory jail time LA Minister of Public Safety disrupting the flow of Prime Minister links Health Minister states for repeat offenders 2. New RCMP R announces RCMP Contraband illegal tobacco. contraband to organized publicly that contraband contraband force of 50 officers. ED Enforcement Strategy. Main crime in Youtube interview. should be the priority. August 2011 May 2012 EF gorbo1jue.Dpicgnsitavsi vter2heus.espEtir tgnoi noahfg rtatgi hvn&aeec n leseciz tavireneapdtrtae eacclggliritgyeiym e anerce e: Mcinoinsnttreearwb oa mfn ARdep:ea rv1sileu. 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The motion unit 2.Detector dogs on cross-border Law Stamping regime enforcement awareness. 2.Public awareness campaign. never passed 3.Awareness campaign. enforcement (bill S-13) begins . 2008 2009 2010 2011 2012 JanTuaarxy 2I0n08creases JanuTaray 2x0 0I9ncreasesSeptember 20T09ax Increases Tax Increases Tax IMnarcchr e20a12ses Public security Public security announces Public security announces October 2011 Quebec budget announced with announcesF adedditio:n a0l .00 additional fundingF teo cdom: b0at. 00additional funding to comFbaet d: 0.00 QuFebeecd p:u b0lic. 0he0arings neFwe mdea:s u0re.s0 to0 fight CEB illefguanld tionbga tcoOc coo ntmhtrbo:au tg 0h .00 priolleggraaml t oAbCaCccEoS t OhTraobnuagcth(: $t h30eM .)00pilrleoggaral mto bAaCcCcoE tSh rToaubgahc t Ohfoer n t: 0.00 toO fignht till:e g0al. t0ob0acco. February 2012 Oncotn:tr a0ba.n0d.0 E the program ACCES 2010 ($3.5M) Quebec released its report following its commission UQ Tabac (Q$2.c5M ): 0.00 QcO c:t 020.0090 Qc : 0O.c0to0ber 2010 Qc :r e0coo.nm0 cm0oenntrdaabtaionnds. s Rugegpeosrtt ecdo nmtaaindQeed bc ym Ia:Tn Cy0A .N00 Quebec adopts new measures to fight Public security announces May 2012 contraband (Bill 59): additional funding to combat Bill 73: increase fines, give inspectors oversight 1.Moratorium on the issuing of illegal tobacco through the powers in retail sale outlets with respect to the ID of manufacturing permits 2.Increase in fines program ACCES Tabac for tobacco products required under the tobacco tax act, 3.Better control of raw materials 4.More 2011 ($3.6M) and implement a new tobacco product id scheme. concrete powers to police forces, June 2011 O budCgoNeonetf:t w rm1a a.bmMPcaeauhnarridnccs hehauar nry2esn 0esmo0 rtusu8on/s imcfti egbpdheo t rinte rs McoPbnPiltlr atTSoboe albopnywtd eBe.m ra( brbtarileelx rtnet 2osin 0tt t0opro9 afdsigushceted s) CJooirnntw FAaleaplldu rTenilarc a2hsl0ke / 1d FO0.onrtcaer iios O(leBnaitlfal -atr1oim3o8 .t 6oRha)uede:n oq1Mtpu.sTit insrorei afsm snct rseofyifann eosetrrfus-a cR rbreueeastsv n tpteodoonb tnufaoigsecbih cba2toic .lc Nicttoyooen wfbptore oraf siblmniscaeeaenssrnd ksfs oeitioornd nbg s.am rcaacwlol pDrrouavmicdhmeie rorevenleDced oa earmsec bepemadomle arwtbnn,i edctchraeo td2pmio 0rbmen1ucs1idsi sosgenieo thn, oeiswd ttoo IRAT rlaewgi setnefroerdc e2m.Inecnrte taos seedi zpeo willeerg atol New measuMreasr ctoh f2ig0h0t9 Contraband 5.Stre4n.Aguththeonrsiz reesla ptioolnicseh itpo wseitihz eF iirllsetg Naal ttioobnasc lceoa.d ers. recommendatiotonbsa tcoc ofig.ht contraband N tobacco 3.Introduced minimum announced in budget (Bill 162): May 2011 September 2011 O penalties. 1.Prohibits possession of any number Conservatives release election platform Liberals release election of unmarked cigarettes 2.Allows containing elements to fight contraband: platform containing elements December 2008 author…ized peHrson too seawrch p erDsonal o We Ke1.Inecreapse e nTforcehmenet 2.R edPuce rvoleumes of suto rfighet co ntOrabandn: ? Auditor General belongings for unmarked cigarettes 3. unmarked tobacco produced on reserve 1.Increase penalties 2.Double reports Ontario is Stricter penalties for the 3.Work with reserve police to close unlicensed the investment in enforcement loosing $500 million unauthorized delivery, distribution or manufacturers 4.Increase police search and to 70M / year 3.No tobacco to contraband/year. transportation of tobacco. seizure authority. tax increases Last updated: March, 2012 2012: Expanding On Previous Campaigns By Adding A New Voices & Message Cash Crime Children Convenience Community s e g a s s e M Project M&M Convenience Store Coalitions Using Small Government To Call Association For Big Government Action s e c i o V 2009 2010 2011 2012 OCSA Billboard Campaign ITCAN Paid Advertising Grassroots Retailer Mobilization NCACT Campaign On Social Campaigns Campaign Consequences Of Contraband s n g i a p m a Quebec Election Campaign C 2012 – 6 Activities Targeting Supply & Demand Strategic Imperative Raise Public Awareness & Demand Gov’t Action (& Freeze Taxes ) 2012 TACTICS / ACTIVITIES PROJECT M&M QUEBEC ELECTION AWARENESS CAMPAIGN Mobilizing Local Governments To Rallying Retailers To Keep Educating Consumers On The Pressure Big Government Contraband A Political Issue Effects Of Contraband National Coalition Against CORNWALL INT’L ENGAGEMNT Contraband Tobacco Mitigating The Potential Impacts Of Engaging Canadian Government To Ensuring Contraband Is Front A New Border Location Ensure Global Alignment And Center In The Media Project M&M M M : obilizing unicipalities To Pressure For Big Government Action 1 Urge Local Governments to Pass Resolution ‘Small Gov’t Pressuring Big Gov’t’ 2 3 Mobilize local retailers Keep issue alive in To Speak Out local media Leverage local pressure with provincial & federal politicians Ontario Quebec Gov’t Federal Gov’t Gov’t Conservative Liberal Engage In Strategic Municipalities In Ontario & Quebec Toronto Cornwall Sault St Marie Whitby Saguenay Niagara Falls Sudbury Trois-Rivieres Mississauga Windsor Montreal Drummondville Gatineau Quebec City Brantford London Chateauguay Sherbrooke Laval St Georges Criteria: - Proximity to illicit - Seizure activity - Internal sales data - Political weight - Likelihood of buy in M&M In Action - Mobilizing Local Pressure Example: Windsor Ontario 1 Resolution Passed 8 Media Hits 6 Retailers Speaking Out