Communication Research Measures III Building on the measures included in the original 1994 volume and subse- quent2009volume,CommunicationResearchMeasuresIII:ASourcebook extendsitscoverageofmeasurementissuesandtrendsacrosstheentirecom- municationdiscipline. VolumeIIIfeaturesentirelynewcontentandoffersanassessmentofnew measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The“bestofthebest”from2009throughtoday,theprofiledresearchmeas- uresin Volume III serve asmodels forfuture scale developmentandconsti- tute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and percep- tionsofothers. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines. Elizabeth E. Graham (Ph.D., KentState University, 1987)is Professor and Director of the School of Communication Studies at Kent State University. Beth’s research interests include three foci: (1) family communication pat- terns,particularlyrelationshipsinfamiliesexperiencingtransitionandredef- inition;(2)studentlearningandengagement;and(3)measurementanddata analytic issues and trends in communication research. Her work has appeared in Communication Monographs, Communication Education, Communication Quarterly, Western Journal of Communication, Journal of Family Communication, Communication Reports, Communication Research Reports, and other communication-related journals. She has authored/co-authoredseveralbooksandbookchaptersandco-editedCom- municationResearchMeasuresIandII:ASourcebook. Joseph P. Mazer (Ph.D., Ohio University, 2010) is Professor and Chair of the Department of Communication at Clemson University. Joe’s research interests include communication in teaching and learning con- texts, social media and new technologies, and measurement issues and trends in communication research. He has authored or co-authored over 80 research articles, book chapters, and books and has been ranked in the top 1% of prolific scholars in the communication discip- line for the past 10 years. A recent study named him among the top five influential scholars in instructional communication. He recently com- pleted terms as editor of the Basic Communication Course Annual and consulting editor for forums for Communication Education. Routledge Communication Series Jennings Bryant/Dolf Zillmann Series Editors Selected titles include: Public Relations and Social Theory Key Figures, Concepts and Developments, 2nd Edition Edited by Øyvind Ihlen and Magnus Fredriksson Family Communication, 3rd Edition Chris Segrin and Jeanne Flora Advertising Theory, 2nd Edition Shelley Rodgers and Esther Thorson An Integrated Approach to Communication Theory and Research, 3rd Edition Edited by Don W. Stacks, Michael B. Salwen, and Kristen C. Eichhorn Analyzing Media Messages, 4th Edition Using Quantitative Content Analysis in Research Daniel Riffe, Stephen Lacy, Brendan R. Watson, and Frederick Fico The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying Helen Katz Media Effects, 4th Edition Advances in Theory and Research Edited by Mary Beth Oliver, Arthur A. Raney, and Jennings Bryant Communication Research Measures III A Sourcebook Edited by Elizabeth E. Graham and Joseph P. Mazer For a full list of titles please visit: www.routledge.com/Routledge- Communication-Series/book-series/RCS. Communication Research Measures III A Sourcebook Edited by Elizabeth E. Graham and Joseph P. Mazer First edition published 2020 by Routledge 52 Vanderbilt Avenue, NewYork, NY 10017 and byRoutledge 2 ParkSquare, Milton Park, Abingdon, Oxon, OX144RN RoutledgeisanimprintoftheTaylor&FrancisGroup,aninformabusiness ©2020Taylor&Francis The right of Elizabeth E. Graham and Joseph P. Mazerto be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance withsections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rightsreserved. No part of thisbook may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, orothermeans, nowknownor hereafter invented, including photocopying and recording, orin any information storage or retrieval system, without permission inwriting from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data A catalogrecord hasbeen requested for this book ISBN: 978-1-138-30440-6 (hbk) ISBN: 978-1-138-30441-3 (pbk) ISBN: 978-0-203-73018-8 (ebk) Typeset in Sabon by Swales& Willis, Exeter, Devon, UK We dedicate Communication Research Measures III: A Sourcebook to all measurement scholars whose work aided our quest for know- ledge about measurement and communication. We especially want to acknowledge Rebecca B. Rubin whose vision of a compendium of communication measures put this series in motion. She set the standard,wejustfollowedher lead. Contents EditorsandContributors xiii Preface xix Acknowledgments xx Introduction xxi Part I MEASUREMENT TRENDS AND ISSUES MeasurementinInterpersonalCommunication 3 CarolynK.ShueandGlenH.Stamp MeasurementinFamilyCommunication 20 JeffreyT.ChildandShawnC.Starcher MeasurementinHealthCommunication 36 NicholeEgbertandCatherineE.Goodall MeasurementinInstructionalCommunication 54 JosephP.MazerandElizabethE.Graham MeasurementinIntergroupCommunication 70 AngelaM.HosekandValerieRubinsky MeasurementinOrganizationalCommunication 82 HeatherL.WalterandAndreaL.Meluch MeasurementinSportCommunication 94 BryanE.Denham MeasurementinPublicRelations 108 KathleenStansberry MeasurementinComputer-MediatedCommunication 120 NicholasDavidBowmanandCathlinV.Clark-Gordon