CITY OF LAS VEGAS Southern Nevada Tourism Infrastructure Committee September 24, 2015 Organizational Overview Bill Arent, Director Economic and Urban Development City of Las Vegas Central Location Downtown Las Vegas provides excellent proximity & access to all parts of the region. FSE  Fremont East  18B  Cultural Corridor,  Cashman Center Symphony Park  Fremont Street Experience Photo by Erin O’Boyle Photographics, used with permission. THE HISTORY OF FREMONT EAST CURRENT BUSINESS DIRECTORY   In 2002, the city of Las Vegas created an Includes over 70+ businesses covering hospitality, entertainment district in the heart of downtown Las arts, fashion, dining, and entertainment. Vegas: Fremont East. The Fremont East Entertainment District (FEED) sits adjacent to the popular tourist THE VISION  attraction, the Fremont Street Experience. Fremont East is a pedestrian friendly community that combines diverse street-life, local businesses, eateries, In 2007, the Las Vegas Redevelopment Agency and  side-walk cafes, bars and cocktail lounges, lively Fremont East property and business owners entertainment, retail, and residential living while committed $5.5 million through a public-private preserving a historic gambling house. partnership for a major streetscape improvement for the Fremont East Entertainment District. This three- FREMONT EAST BOUNDARIES  block renovation included pedestrian-friendly street Currently, The Fremont East Entertainment District is redesign, landscaping and retro-looking neon comprised of a total of 6 blocks. The boundaries are signage. from Las Vegas Boulevard East to 8th Street and then from Ogden Street South to Carson. A Leader in supporting Special Events – helping drive room nights and consumer spending Downtown Events 2014-2015  Helldorado Parade & Rodeo  US Heart Assoc Walk  Vegas Valley Book Festival  MS Bike Challenge  Life is Beautiful Festival  Ultiman UFC 5K  Punk Rock Bowling  Rock'N'Roll Marathon  Pride Parade  Santa Run  Halloween Parade  Ugly Sweater Run  Veterans Parade  Superhero Dash Color Run  MLK Parade  Chinese New Year Parade  Latino Parade  Moustache Dash  Nevada Day Parade  Cube Burn  Sprinkler Sprint Light the Night  Corporate Challenge  Viva Bike Vegas  Bubble Run  Big Game 5K & 10K  Race for the Cure  Glow Run  Great Beer festival of Vegas  The Dance Mile Cultural Tourism – Increasingly Big Numbers Neon Museum: 85,163 visitors annually (FY15), with 89% coming from out-of-state  Mob Museum: 270,659 visitors annually, calendar 2014, with the majority (80%+)  coming from out-of-state Smith Center for the Performing Arts: 434,522 visitors in FY15  majority are locals, but attraction helps increase length of stay for visitors  City Cultural drove 1.7 million visitors (in-market and out-of-market) in FY15 City is Actively Promoting Amateur Sports City has proven track record of supporting youth sports and amateur  sports Mayor’s Cup Soccer Tournament  Big League Dreams  Darling Tennis Center  Other communities around the country are capitalizing more heavily on  youth and amateur sports Orlando, FL  Blaine, MN  Indianapolis, IN  Frisco, TX 