Ant Financial J u n e 2 0 1 6 1 Our Vision CREDIT = WEALTH Bring small and beautiful changes to the world Leverage the Power Of Empower Financial Institutions Serve SMEs and Individual Provide Inclusive Financial Internet and Big Data To Create Ecosystem Customers Services Ant Financial to Evolve Into A Global Leading Fintech Company PAYMENT WEALTH MANAGEMENT FINANCING INSURANCE CREDIT REFERENCE 152mn Annual Active Users 451mn 153mn AUM RMB 760bn(4) SME Loans 3mn(4) 380mn 130mn(4) Annual Active No. of Daily Avg. Users(1) Transactions(2) Cumulative Users Cumulative Users Cumulative Users 3-Yr Operation PayPal MasterCard Charles Schwab CITIC Securities China Merchants Bank China Life People in credit reference system in the US 180mn active users(1) 1.4bn accounts(1) 9.9mn active users 7mn active users 38mn cards in circulation 400mn cumulative users ~250mn 16mn daily average 180mn daily average transactions(3) transactions(3) Ping An China Minsheng Bank Visa Lufax 110mn cumulative users 4.5mn cumulative borrowers 2.2bn accounts(1) 3.6mn active users 260mn daily average transactions(3) 1：Number of users of Alipay and PayPal with one or more successful transactions in 2015. Number of accounts of Visa and MasterCard as of the fourth quarter of 2015 2：Daily average transactions of the first quarter of 2016 3: Daily average transactions of the fourth quarter of 2015 4：As of March 31, 2016 All data without footnote above refer to the year of 2015 or as of 2015 Source：annual reports, IR websites, research reports, public news Massive and Fast-Growing User Base RAPIDLY EXPANDING USER BASE CATERING TO THE NEEDS OF MORE SMES Users of Ant Financial Cumulative Customers of SME Loan Business Note: number of SMEs cumulatively served in the year Highly Engaged Users PENETRATE INTO MORE CONSUMPTION SCENARIOS TO INCREASE THE PORTION OF USERS ACTIVE IN MULTI-USER CASES AND THUS GENERATE MORE COMPLETE DATA DINING User Structure by # of Active Scenarios PUBLIC WELFARE GAMING ■ FINANCIAL ONLINE Committed: 4 or more active scenarios SERVICES SHOPPING ■ 40% Advanced: 2-3 active scenarios ■ Fresh: 1 active scenario CAMPUS TRANSPORTATION Ant Financial Has Penetrated Into More Consumption Scenarios in Daily Life 34% 38% Transactions from Alibaba China retail marketplaces in 2015 MOBILE take up less and less TPV of Ant Financial 17% TOP-UP 38% MEDICAL 50% SERVICES CREDIT 22% RETAIL 28% 33% STORES DAILY HOUSEHOLD RED PACKET/ SERVICES MONEY TRANSFER Sept 2013 Sept 2014 Sept 2015 More Powerful Platform Effects When Introducing New Products The characteristics as a platform become more apparent as the period is becoming shorter for one financial product from inception to over 100mn users Products Launch Time Reaching to 100mn+ Cumulative Users Sesame Credit January 2015 11 months 20 months Yu’e Bao June 2013 31 months Insurance November 2010 Our Competitive Advantages Huge User Base with Great Potential Incubator for Vital and Innovative Financial Products World-Class Financial Cloud Technology Platform Pioneer in DT Era Employing Data to Drive Innovation Yu’e Bao: Convenient Cash Management Service IT Edges Enable High Frequency Usage Big Data Helps Liquidity Risk Mgmt Financial risk management：Analysis of Seamless connection between Yu’e Bao and The money market fund provides indicators such as future redemption ratio based consumption enjoys wide popularity due to SMALL ~RMB 6,300 convenient cash management on big data ensures the liquidity and safety of POSITIONING great user experience and ever-expanding service for users, enhances BALANCE per holder Yu’e Bao user scenarios efficiency of client funds and lays down the foundation for other wealth management services >RMB 760bn Big Data-based liquidity management accurately predicts fund flows >120mn MASSIVE LARGE SCALE Actual redemption Predicted redemption #3 Ranked USERS outstanding users Globally Note: data of Yu’e Bao as of March 31, 2016 Jan 2015 Dec 2015 Jan 5, 2016 Feb 2, 2016 Our Growth Strategy: Rural, Global and Data-Driven To capture the urbanization trend, to serve users in rural areas, and to make the financial services more inclusive To collaborate with local partners through technology transfer, to make the financial services more accessible Dynamic data are generated from the businesses, while the data in turn feed the business ecosystem Aim to Serve 2 Billion Customers Globally in 10 Years Inclusive Financial Service Driven by Technology is the Key Strategic Opportunity for Ant Financial Active Users of Ant Financial (3) Global Users Targeted by Ant Financial 1,370mn (1) 2bn China Population RURAL 690mn (2) GLOBAL China Internet Users CAGR 39% 451mn Paytm Active Users 122mn Domestic Active Users 451mn 2013 2014 2015 1：National Bureau of Statistics of China, 2015 2：CNNIC, 2015 3：Active users with one or more successful transactions (including payment, money transfer, cash withdrawal) in 2015